"Content vs. Advertising: The Impact of Competition on Media Firm Strategy."

David Godes, Elie Ofek, Miklos Sarvary (2009)

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DOI: 10.1287/MKSC.1080.0390

access: closed

type: Journal Article

metadata version: 2020-05-14

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David Godes, Elie Ofek, Miklos Sarvary:
Content vs. Advertising: The Impact of Competition on Media Firm Strategy. Mark. Sci. 28(1): 20-35 (2009)

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