"I Don't "Recall": The Decision to Delay Innovation Launch to Avoid Costly ..."

Byungyeon Kim, Oded Koenigsberg, Elie Ofek (2022)

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DOI: 10.1287/MNSC.2022.4303

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type: Journal Article

metadata version: 2023-08-31

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Byungyeon Kim, Oded Koenigsberg, Elie Ofek:
I Don't "Recall": The Decision to Delay Innovation Launch to Avoid Costly Product Failure. Manag. Sci. 68(12): 8889-8908 (2022)

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