"Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile ..."

Khai Xiang Chiong et al. (2024)

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DOI: 10.1287/MNSC.2023.4738

access: closed

type: Journal Article

metadata version: 2025-01-19

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Khai Xiang Chiong, Matthew Shum, Ryan Webb, Richard Chen:
Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile Advertisements. Manag. Sci. 70(2): 1238-1257 (2024)

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