"Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension ..."

Joseph B. Walther et al. (2012)

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DOI: 10.1111/J.1083-6101.2012.01595.X

access: closed

type: Journal Article

metadata version: 2020-10-01

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Joseph B. Walther, Yuhua (Jake) Liang, Tina Ganster, Donghee Yvette Wohn, Josh Emington:
Online Reviews, Helpfulness Ratings, and Consumer Attitudes: An Extension of Congruity Theory to Multiple Sources in Web 2.0. J. Comput. Mediat. Commun. 18(1): 97-112 (2012)

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