"The influence of hedonic and utilitarian motivations on user engagement: ..."

Heather L. O'Brien (2010)

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DOI: 10.1016/J.INTCOM.2010.04.001

access: closed

type: Journal Article

metadata version: 2020-03-13

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Heather L. O'Brien:
The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences. Interact. Comput. 22(5): 344-352 (2010)

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