"Social Media Advertising Effectiveness: The Role of Perceived Originality, ..."

Jean-Éric Pelet, Saïd Aboubaker Ettis (2022)

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DOI: 10.4018/IJTHI.2022010106

access: open

type: Journal Article

metadata version: 2022-10-24

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Jean-Éric Pelet, Saïd Aboubaker Ettis:
Social Media Advertising Effectiveness: The Role of Perceived Originality, Liking, Credibility, Irritation, Intrusiveness, and Ad Destination. Int. J. Technol. Hum. Interact. 18(1): 1-20 (2022)

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