BibTeX record journals/ijabim/LengWZ19

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@article{DBLP:journals/ijabim/LengWZ19,
  author       = {Ho Keat Leng and
                  Xinran Wu and
                  Deping Zhong},
  title        = {Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming
                  Competitions},
  journal      = {Int. J. Asian Bus. Inf. Manag.},
  volume       = {10},
  number       = {3},
  pages        = {49--60},
  year         = {2019},
  url          = {https://doi.org/10.4018/IJABIM.2019070103},
  doi          = {10.4018/IJABIM.2019070103},
  timestamp    = {Tue, 05 Aug 2025 22:47:41 +0200},
  biburl       = {https://dblp.org/rec/journals/ijabim/LengWZ19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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