BibTeX record journals/eswa/NgaiXC09

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@article{DBLP:journals/eswa/NgaiXC09,
  author       = {Eric W. T. Ngai and
                  Xiu Li and
                  Dorothy C. K. Chau},
  title        = {Application of data mining techniques in customer relationship management:
                  {A} literature review and classification},
  journal      = {Expert Syst. Appl.},
  volume       = {36},
  number       = {2},
  pages        = {2592--2602},
  year         = {2009},
  url          = {https://doi.org/10.1016/j.eswa.2008.02.021},
  doi          = {10.1016/J.ESWA.2008.02.021},
  timestamp    = {Thu, 10 Jul 2025 15:45:00 +0200},
  biburl       = {https://dblp.org/rec/journals/eswa/NgaiXC09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}