"Finding the right consumer: optimizing for conversion in display ..."

Yandong Liu et al. (2012)

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DOI: 10.1145/2124295.2124353

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Yandong Liu, Sandeep Pandey, Deepak Agarwal, Vanja Josifovski:
Finding the right consumer: optimizing for conversion in display advertising campaigns. WSDM 2012: 473-482

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