"An empirical analysis of sponsored search performance in search engine ..."

Anindya Ghose, Sha Yang (2008)

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DOI: 10.1145/1341531.1341563

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Anindya Ghose, Sha Yang:
An empirical analysis of sponsored search performance in search engine advertising. WSDM 2008: 241-250

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