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"Current Applications of Machine Learning Techniques in CRM: A Literature ..."
Beatriz Nery Rodrigues Chagas et al. (2018)
- Beatriz Nery Rodrigues Chagas, Julio Augusto Nogueira Viana
, Olaf Reinhold, Fábio Manoel França Lobato, Antônio Fernando Lavareda Jacob Jr.
, Rainer Alt
:
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications. WI 2018: 452-458
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