"Greenwashing in Online Marketing - Investigating Trust-Building Factors ..."

Matthias Gräuler, Frank Teuteberg (2014)

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type: Conference or Workshop Paper

metadata version: 2024-05-27

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Matthias Gräuler, Frank Teuteberg:
Greenwashing in Online Marketing - Investigating Trust-Building Factors InfluencingGreenwashing Detection. MKWI 2014: 1359-1366

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