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"Ergebnisse einer experimentellen Studie zur Wirkung von Rabatt-Angeboten ..."
Roland Fassauer, Andrej Werner (2014)
- Roland Fassauer, Andrej Werner:
Ergebnisse einer experimentellen Studie zur Wirkung von Rabatt-Angeboten auf dasKonsumentenverhalten von E-Mail-Newsletter-Empfängern eines Online-Cashback-Anbieters. MKWI 2014: 464-476
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