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"BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model ..."
Dong Wang et al. (2023)
- Dong Wang
, Kavé Salamatian
, Yunqing Xia
, Weiwei Deng
, Qi Zhang
:
BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction. KDD 2023: 5039-5050

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