"Mediating Roles of Trust and Interest in Influencing Consumer Purchase ..."

Yixun Liu et al. (2024)

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DOI: 10.1109/IEEM62345.2024.10857051

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type: Conference or Workshop Paper

metadata version: 2025-03-13

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Yixun Liu, Tongrui Yang, Xinao Shi, Yige Fan, Jiao Xue:
Mediating Roles of Trust and Interest in Influencing Consumer Purchase Decisions in Live Streaming E-commerce Scenarios. IEEM 2024: 903-907

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