"How Do Consumers Respond to Promotion When Information Overload Exists: An ..."

Zongwei Li et al. (2022)

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DOI: 10.1145/3549843.3549857

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type: Conference or Workshop Paper

metadata version: 2024-02-22

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Zongwei Li, Xu Tian, Yanhui Zhang, Rong Yuan:
How Do Consumers Respond to Promotion When Information Overload Exists: An Elaboration Likelihood Model Perspective? ICEBT 2022: 91-96

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