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"Servitization versus Commoditization: the Business Model Dilemma ..."
Alasdair G. Thin et al. (2013)
- Alasdair G. Thin, Giusy Fiucci, Angelo Marco Luccini, Michel Rudnianski, Rosa García Sánchez, Jannicke Baalsrud Hauge:
Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health. GFHEU 2013: 75-84
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