"Online Advertising Incrementality Testing: Practical Lessons, Paid Search ..."

Joel Barajas, Narayan Bhamidipati, James G. Shanahan (2022)

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DOI: 10.1007/978-3-030-99739-7_72

access: closed

type: Conference or Workshop Paper

metadata version: 2022-04-07

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Joel Barajas, Narayan Bhamidipati, James G. Shanahan:
Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. ECIR (2) 2022: 575-581

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