"Do retailers leverage consumer social media content for innovation? An ..."

Joanne F. Patroni, Frederik von Briel, Jan Recker (2016)

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type: Conference or Workshop Paper

metadata version: 2024-05-16

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Joanne F. Patroni, Frederik von Briel, Jan Recker:
Do retailers leverage consumer social media content for innovation? An exploratory study. ACIS 2016: 40

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