Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention. - Hsieh, Ai-Yun; Lo, Shao-Kang; Hwang, Yujong (Electron. Commer. Res., 2024)

Social Anxiety and Online Media Choice: Visual Anonymity as a Key. - Hsieh, Ai-Yun; Lo, Shao-Kang; Chiu, Yu-Ping; Hwang, Yujong (Int. J. Hum. Comput. Interact., 2024)

Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads. - Hsieh, Ai-Yun; Lo, Shao-Kang; Chiu, Yu-Ping; Lie, Ting (Behav. Inf. Technol., 2021)

Exploring why people spend more time shopping online than in offline stores. - Chiu, Yu-Ping; Lo, Shao-Kang; Hsieh, Ai-Yun; Hwang, Yujong (Comput. Hum. Behav., 2019)

Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. - Liu, Chih-Wei; Lo, Shao-Kang; Hsieh, Ai-Yun; Hwang, Yujong (Comput. Hum. Behav., 2018)

How colour similarity can make banner advertising effective: insights from Gestalt theory. - Chiu, Yu-Ping; Lo, Shao-Kang; Hsieh, Ai-Yun (Behav. Inf. Technol., 2017)

What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure. - Liu, Chih-Wei; Hsieh, Ai-Yun; Lo, Shao-Kang; Hwang, Yujong (Comput. Hum. Behav., 2017)

The relationship between online game playing motivation and selection of online game characters - the case of Taiwan. - Lo, Shao-Kang; Lie, Ting; Li, Chiuan-Luen (Behav. Inf. Technol., 2016)

Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. - Lo, Shao-Kang; Hsieh, Ai-Yun; Chiu, Yu-Ping (Electron. Commer. Res. Appl., 2014)

Reasons for Avatar Gender Swapping by Online Game Players: A Qualitative Interview-Based Study. - Chou, Yu-Jen; Lo, Shao-Kang; Teng, Ching-I (Int. J. E Bus. Res., 2014)

The influence of equivocality in purchasing tasks on the selection of transaction channels in online auctions. - Lo, Shao-Kang (Behav. Inf. Technol., 2013)

Contradictory deceptive behavior in online dating. - Lo, Shao-Kang; Hsieh, Ai-Yun; Chiu, Yu-Ping (Comput. Hum. Behav., 2013)

Source effect of advertised reference price influences on transaction value in online shopping environments. - Lo, Shao-Kang; Chou, Yu-Jen; Teng, Ching-I (Electron. Commer. Res., 2013)

Photograph and model use within an online auction page for influencing buyer's bidding behavior. - Lo, Shao-Kang; Chiu, Yu-Ping; Hsieh, Ai-Yun (Online Inf. Rev., 2013)

Mutual self-disclosure online in the B2C context. - Chou, Yu-Jen; Teng, Ching-I; Lo, Shao-Kang (Internet Res., 2009)

The Nonverbal Communication Functions of Emoticons in Computer-Mediated Communication. - Lo, Shao-Kang (Cyberpsychology Behav. Soc. Netw., 2008)

The impact of online game character's outward attractiveness and social status on interpersonal attraction. - Lo, Shao-Kang (Comput. Hum. Behav., 2008)

How to Know and Choose Online Games: Differences between Current and Potential Players. - Teng, Ching-I; Lo, Shao-Kang; Wang, Pe-Cheng (Cyberpsychology Behav. Soc. Netw., 2007)

Physical Interpersonal Relationships and Social Anxiety among Online Game Players. - Lo, Shao-Kang; Wang, Chih-Chien; Fang, Wenchang (Cyberpsychology Behav. Soc. Netw., 2005)