"The adoption of metaverse in the retail industry and its impact on ..."

Rabab Ali Abumalloh et al. (2024)

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DOI: 10.1007/S10479-023-05608-8

access: closed

type: Journal Article

metadata version: 2024-12-24

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Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng-Boon Ooi, Garry Wei-Han Tan, Tat Huei Cham, Yogesh K. Dwivedi, Laurie Hughes:
The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment. Ann. Oper. Res. 342(1): 5-46 (2024)

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