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"Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers."
Yeming Shi et al. (2018)
- Yeming Shi, Claudia Perlich, Rod Hook, Wickus Martin, Melinda Han Williams, Justin Moynihan, Patrick McCarthy, Peter Lenz, Reka Daniel-Weiner, Roger Cost:
Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers. KDD 2018: 744-753
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