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ORCIDHongju Liu
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2020 – today
- 2024
[j8]Guangxin Yang
, Yingjie Zhang, Hongju Liu:
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services. Mark. Sci. 43(3): 469-478 (2024)- [c9]Ningzhe Zhou, Xinyan Yao, Chong (Alex) Wang, Hongju Liu:
Bilateral Relationships in Live Streaming: A Power-Dependence Perspective. ICIS 2024 - 2023
- [c8]Xinyan Yao, Alex Wang, Hongju Liu:
Do Loyal Customers Pay More in Live Streaming? ICIS 2023 - 2022
- [c7]Yanzhi Wang, Yue Zhao, Jie Song, Hongju Liu:
What drives patients to choose a physician online? A study based on tree models and SHAP values. CASE 2022: 1676-1683
2010 – 2019
- 2019
- [j7]Sam Ransbotham, Nicholas H. Lurie, Hongju Liu:
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? Mark. Sci. 38(5): 773-792 (2019) - 2018
- [j6]Bin Li, Xinxin Li, Hongju Liu:
Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry. MIS Q. 42(2) (2018) - 2017
- [j5]Hongju Liu, Qiang Liu, Pradeep K. Chintagunta:
Promotion Spillovers: Drug Detailing in Combination Therapy. Mark. Sci. 36(3): 382-401 (2017) - 2016
- [j4]Qiang Liu, Sachin Gupta, Sriram Venkataraman, Hongju Liu:
An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications. Manag. Sci. 62(8): 2321-2340 (2016) - 2013
- [j3]Alfred Zhu Liu, Hongju Liu, Sean Xin Xu:
How do competitive environments moderate CRM value? Decis. Support Syst. 56: 462-473 (2013) - [j2]Xinxin Li, Bin Gu, Hongju Liu:
Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry. Manag. Sci. 59(6): 1290-1308 (2013) - 2010
- [j1]Hongju Liu, Pradeep K. Chintagunta, Ting Zhu:
Complementarities and the Demand for Home Broadband Internet Services. Mark. Sci. 29(4): 701-720 (2010) - [c6]Ziming He, Yi Ma, Rahim Tafazolli, Hongju Liu:
An oversampling approach for LoS-ToA estimation in interleaved OFDMA. IWCMC 2010: 580-584
2000 – 2009
- 2009
- [c5]Hongju Liu, Yi Ma, Rahim Tafazolli:
Enhanced Linear Interpolation Schemes for Chunk- Based OFDMA Uplink. VTC Spring 2009 - 2008
- [c4]Hongju Liu, Yi Ma, Rahim Tafazolli:
On efficiency gain of joint pilot and data adaptation for OFDM based systems. PIMRC 2008: 1-5 - [c3]Hongju Liu, Yi Ma, Rahim Tafazolli:
Optimum Pilot Placement for Chunk-Based OFDMA Uplink: Time Direction Scenario. VTC Spring 2008: 2547-2551 - 2007
- [c2]Hongju Liu, Yi Ma, Rahim Tafazolli:
Sub-Optimum Pilot Placement for Chunk-based OFDMA Uplink: Consecutive Chunks Scenario. PIMRC 2007: 1-5 - [c1]Hongju Liu, Yi Ma, Rahim Tafazolli:
Optimum Pilot Placement for Chunk-Based OFDMA Uplink: Single Chunk Scenario. VTC Fall 2007: 2194-2198
Coauthor Index
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