We went #behindthescenes of this hopeful #adidas piece 'Hey Jude' with #cinematographer Edouard le Grelle and #director Greg Hackett. ⚽️🎥 "I've always been fascinated by storytelling," Edouard comments, "and the way filmmaking combines so many art forms excites me. What I love most is the ability to create emotions and communicate them to others; I think that's beautiful, and we achieved that in this film. I draw inspiration from daily life, observing people and what’s happening around them. We chose Panavision for this project and shot with three cameras for different eras. For the modern scenes in London, we used an Arricam LT with Primo Classic lenses. To capture the look of the '90s and early 2000s, we opted for an Arri 416 Super 16 camera paired with Ultra Primes. Panavision's flexibility and responsiveness were crucial in meeting our needs within a tight timeframe, making them an invaluable partner on this project. Primos are gorgeous lenses, especially paired with analog cameras. In my opinion, they strike the perfect balance of sharpness and contrast, which help us achieve our vision." “My earliest football memory is watching Euro '96 with my dad," Greg says. "There's a lot of emotion when I think of what it means to be an England fan. We wanted to channel that in this film, showing that with Jude and the rest of this brilliant young England team, there is something to be hopeful for, something to be proud of. We were searching for something truly authentic and believable about the experience of being a football fan, and specifically an England football fan. It’s been a rollercoaster of emotions over the years, and we wanted that to come across on screen and through the edit. ”
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