Cereal Partners Worldwide (Nestlé & General Mills)

Cereal Partners Worldwide (Nestlé & General Mills)

Nahrungsmittel- und Getränkeherstellung

We Make Breakfast BETTER

Info

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals, including favorites such as NESQUIK®, FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, CPW strives to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way. Established in 1990, CPW is a long-standing partnership between Nestlé & General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong worldwide network with 4,000 employees, 17 factories, sales teams in more than 130 markets, and a global R&D footprint.

Website
https://www.nestle-cereals.com/global/en
Branche
Nahrungsmittel- und Getränkeherstellung
Größe
1.001–5.000 Beschäftigte
Hauptsitz
Prilly-Malley
Art
Personengesellschaft (OHG, KG, GbR etc.)
Gegründet
1990

Orte

Beschäftigte von Cereal Partners Worldwide (Nestlé & General Mills)

Updates

  • Come and join us in going #BeyondTheBowl with Shredded Wheat, a much-loved British breakfast classic: peek behind the scenes to find out how the famous biscuits are made, and what it means for our team who make them. #WeMakeBreakfastBetter #ShreddedWheat #BritishMade #Wholegrain #Breakfast #Farming #manufacturing

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    15.824.878 Follower:innen

    Did you know that we’ve been making Shredded Wheat in the UK since 1925? From the dedicated British farmers growing our wheat, to the passionate factory team producing the perfect biscuit every time and the local community enjoying breakfast together – there’s a lot of love for Shredded Wheat! Go #BeyondTheBowl and discover more about the people connected to the classic cereal 🥣 ➡️ http://spr.ly/6042qGIB6 #ShreddedWheat #BritishMade #Wholegrain #Breakfast #Farming #Manufacturing

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  • We are thrilled to partner with the British Paralympic Association and #BringTheCheer with Cheerios at the Paris 2024 Summer Paralympic Games! 🥇   #WeAreCPW #WeMakeBreakfastBetter #BetterLives

    Unternehmensseite von Nestlé anzeigen, Grafik

    15.824.878 Follower:innen

    The Paris 2024 Paralympics Games start today and Cheerios is Bringing the Cheer! 🎉 Check out Nestlé Cereals' latest campaign in partnership with the British Paralympic Association. Led by Paralympic athletes and ambassadors Hannah Cockcroft OBE, Will Perry, Jack Hunter Spivey, Ellie Challis and Thomas Young – it’s all about rallying support for amazing athletes. Find out more: https://lnkd.in/ddiGxVkZ (via The Drum)

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  • Our purpose of Making Breakfast Better drives everything we do and every decision we make. But how does it make a difference to your bowl of cereal?   🌾 It all starts with how we source our ingredients. Whether it’s supporting our farmers and sourcing wheat from regenerative agriculture practices, or using responsibly sourced cocoa, we make sure we source high-quality ingredients, grown and harvested with care. 🥣 Our expert teams are always looking for ways to balance nutrition and taste, creating breakfast cereals that suit different consumers' preferences and tastes. Over the last 2 decades, we have increased whole grain while reducing sugar and salt - all while keeping the same great taste our consumers love! ⚡️Our factories already run on 100% purchased renewable electricity and we’re looking at how we can make a switch to alternative renewable sources of energy 🚚 As our cereal makes its way to your local shop, we use trains, boats, and electric vehicles to keep our carbon footprint down. By next year, all the vehicles in our factories will be 100% electric!     By the time you sit down to enjoy our cereal at breakfast, you know you’re eating something that’s been looked after at every stage of the journey. From field to bowl, we’re doing everything to Make Breakfast Better. 🥄   #WeAreCPW #WeMakeBreakfastBetter #BetterFood #BreakfastCereals

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  • At CPW, our purpose is clear: 𝐖𝐞 𝐌𝐚𝐤𝐞 𝐁𝐫𝐞𝐚𝐤𝐟𝐚𝐬𝐭 𝐁𝐞𝐭𝐭𝐞𝐫. For over 30 years, our purpose has guided us in creating over 100 different breakfast cereals across 40 brands, ensuring that we offer delicious, convenient, and nutritious breakfast options for everyone.   We bring this purpose to life, every day, through our 4 Promises: 🥣 𝐁𝐞𝐭𝐭𝐞𝐫 𝐅𝐨𝐨𝐝: We are committed to quality, innovation and improving the nutrition of our products. Since 2003, we have increased whole grain content by 50%, reduced sugar by 20%, and lowered salt by 25%  🌎 𝐁𝐞𝐭𝐭𝐞𝐫 𝐏𝐥𝐚𝐧𝐞𝐭: We collaborate with farmers and suppliers to source ingredients responsibly and innovating our processes. We are committed to reducing the impact on the world around us. 🌟 𝐁𝐞𝐭𝐭𝐞𝐫 𝐋𝐢𝐯𝐞𝐬: We deeply care for the communities we serve, supporting local initiatives to reduce food insecurity and advocating for equal access to breakfast.  👏 𝐁𝐞𝐭𝐭𝐞𝐫 𝐂𝐏𝐖: Our promise extends to our employees, creating an environment where they can thrive, develop, and grow. We celebrate diversity and foster a unique culture where together, we make a positive impact.    Discover how CPW is Making Breakfast Better 🥣🌎🌟👏   #CPW #WeMakeBreakfastBetter

  • 𝗛𝗮𝗽𝗽𝘆 𝗘𝗮𝗿𝘁𝗵 𝗗𝗮𝘆! 🌍   Today, as we celebrate our planet, we reiterate our commitment to reducing our environmental footprint as part of our promise to a better planet. 🌾From sourcing responsibly grown ingredients to implementing recyclable packaging solutions, every small step we take adds up to progress towards our Net Zero commitments. We've already started our sustainability journey and implemented lasting changes including: • Joining the Nestlé Cocoa Plan to ensure our cocoa is sustainably sourced.  • Working with local farmers across our different markets to implement regenerative agriculture practices.  • Evolving our packaging to ensure 100% is designed for recycling by 2025.  To keep us on track and advance our progress, we've built a roadmap outlining how we'll deliver on our promise. 🌱 Join us in celebrating Earth Day by making conscious choices that benefit our environment. Whether it's recycling more, supporting regenerative agriculture, or reducing food waste. Together, we can make a difference. #EarthDay #Sustainability #NetZero #WeAreCPW #WeMakeBreakfastBetter 

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  • We're excited to have been part of this journey and be able to support dietitians across Europe with such useful tools! 👉🏼 Check out the #EFADLearning platform to find the #EFADBreakfastToolkit and plenty of educational videos to understand more the science behind breakfast, https://lnkd.in/dMHvDtSm   #CPW #WeMakeBreakfastBetter #BalancedBreakfast #NutritionEducation

    ✨ New Year, New Resolutions for a Healthier Lifestyle! ✨ We are thrilled to officially launch the #EFADBreakfastToolkit! 🎉 🏊🏼♂️ Dive into a world of wholesome goodness with our #BalancedBreakfast Recipe Booklet, featuring 20 mouthwatering recipes ranging from classic favorites to innovative twists. But that's not all! We're thrilled to present our #SocialMediaToolkit – specially crafted for dietitians to share with their audience in their everyday practice! 📲🍽️ Transforming our recipe booklet into vibrant social media content, this toolkit is your go-to guide for spreading the word on balanced breakfasts. Dietitians, find everything you need, including the Breakfast Toolkit and educational videos explaining the science behind breakfast, on the #EFADLearning platform 👉🏼 https://lnkd.in/dMHvDtSm 🍳 Empower your clients with knowledge and delicious recipes for a healthier start! The Breakfast Toolkit was developed by EFAD along with the University of Applied Sciences for Health Professions Upper Austria, and San Pablo CEU University, with the support of MS Nutrition and Cereal Partners Worldwide (Nestlé & General Mills).

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  • We’re proud of how we’re living up to our Better Planet promise – our commitment to make breakfast while having a positive impact on the world around us. Congratulations to CPW France for signing up to our Nestlé Cocoa Plan. Cocoa is our 2nd highest carbon-emitting ingredient. Working with the @Rainforest-Alliance, we’ll be finding new ways to source our cocoa more sustainably. #wemakebreakfastbetter #betterplanet #betterlives

    Profil von Luc Denot anzeigen, Grafik

    Business Executive Officer France/Benelux chez CPW (Nestlé & General Mills)

    🌱 En 2023, Nestlé Céréales a renforcé ses engagements en rejoignant le plan Cacao Nestlé. Afin de contribuer à lutter contre le changement climatique, nous avons pris l’engagement de réduire nos émissions carbone de -20% en 2025, de -50% en 2030 et d’atteindre zéro émissions nettes en 2050. Aujourd’hui, 56% des émissions carbone de notre entreprise proviennent de nos ingrédients, nos matières premières agricoles. Le cacao est le 2ème ingrédient le plus émetteur, après les céréales qui sont notre ingrédient n°1. Forts de ce constat, nous avons décidé de rejoindre en 2023 le Plan Cacao Nestlé, en partenariat avec Rainforest Alliance. Adhérer à ce plan, nous permet un approvisionnement plus durable en cacao, ce qui signifie : - Lutter contre la déforestation. Un cacao non issu de la déforestation a significativement moins d’impact carbone qu’un cacao issu de la déforestation. - Contribuer à mettre en place des bonnes pratiques agricoles en formant les producteurs de cacao pour améliorer la qualité et la récolte des fèves de cacao, et assurer une utilisation plus durable des sols. - Pratiquer l'agroforesterie en plantant dans les parcelles des arbres d'ombrages qui protègent les cacaoyers du soleil et qui captent aussi du carbone. Depuis le lancement du plan Cacao de Nestlé, plus de 3 millions d’arbres ont été plantés. D'ici fin 2023, 100% du cacao de nos marques chocolatées telles que NESQUIK®, CHOCAPIC®, KITKAT® et LION® sera issu du plan Cacao Nestlé. Rejoignez-nous dans cette transition vers une consommation plus responsable pour contribuer à un petit-déjeuner meilleur pour la planète et pour les consommateurs. #NestléCocoaPlan #Durabilité #ChangementPositif #CPF Christine Truppe Charles Leonardi Magali Gavaret Pauline Ancian Nicole Barraud-Estoppey Florence Durr Sidonie Hazard Camille Falguiere Cécile Clavier Victor PARMENTIER Thibault Mourgues Bastien SACHET David Vivier Philippe Chappet Fabien Goutal Dimitris Alexopoulos Gary Bosworth Lilian Altefrohne

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  • We’ve been a proud supporter of Cartons du Coeur since 2016. As part of our Better Lives promise, we’re always looking for ways to support our local community through the power of breakfast. Ensuring that everyone gets a healthy start to the day is just one way we can help. To find out more, visit our website: https://lnkd.in/eB7s446A

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    225 Follower:innen

    "Nous sommes profondément reconnaissants envers l'entreprise CPW à Malley pour son soutien généreux ! Grâce à leur don exceptionnel de 66 palettes de Céréales petit déjeuner @Nesquik et @lion, notre association d'aide alimentaire peut étendre son impact. Les sourires des nombreux enfants qui bénéficieront de ces délicieuses céréales témoignent de la contribution précieuse de CPW à notre mission. Merci de rendre possible la joie du petit-déjeuner pour ceux qui en ont le plus besoin. 🙏 #SolidaritéAlimentaire #EnsemblePourLeBien"

  • Join us in celebrating Emily Thomas first 4 months with CPW. Find out how she’s dealing with the move from the City of the Lakes to the Olympic capital; and what she really loves about her new home.

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    CEO & President, Cereal Partners Worldwide

    Reflections from Switzerland: My First Few Months of Discovery and Growth   The weather has finally changed here in Switzerland, and winter is on the way. As I reflect on my first four months in this remarkable country, I wanted to share some observations made during this wonderful transition.   🏔️ A Country Like No Other: The immense natural beauty of Switzerland is unparalleled. The photos and videos you may see just don’t do it justice. From the majestic Alps to serene lakes, it's an open invitation to an active lifestyle. Adjusting to my new Swiss life has had its moments of challenge, but I am embracing it fully. From navigating where to shop to mastering public transportation, every aspect has been a chance to learn about a new culture. I'm particularly inspired by how deeply the Swiss appreciate and protect their environment – although, no doubt, the recycling system took some getting used to initially.   🌍 A Blend of Cultures: Not only do the Swiss have four national languages (German, French, Italian, and Romansh), their multiculturalism and multilingualism is protected by law and cultivated in society on a daily basis. I’m certainly benefiting and learning from the diverse people I get to work and interact with, and for that, I feel grateful.   ✈️ A Gateway to the World: Switzerland's location in the middle of Europe means I’ve had the chance to travel and learn, both professionally and personally. From exploring the charming streets of Lausanne to discovering villages and cities further afield, every trip has been a lesson in history, culture and connectivity.  Having just returned from a long weekend in Stockholm (watching ice hockey, no less), I can’t tell you how wonderful it is to see these immersion moments through my kids’ eyes, as well.   🥣 Making Breakfast Better at CPW: On the business front, my time at CPW has been extraordinary. We're not just selling breakfast cereal; we're redefining what a better breakfast looks like around the world globally. The opportunity to impact daily lives positively is a privilege and a responsibility I cherish, and it’s been impactful to immerse early in markets like Spain, Malaysia and Poland – with many travels yet to come.   Of course, my time in Switzerland has also reconfirmed my love for cheese and wine – something that never seems to be in short supply.   As I look back on these first few months, I feel grateful for this experience. Switzerland isn’t just a place I now live; it's a journey that continues to shape both me and my family. Here's to many more years of discovery and growth in this beautiful country.    #Switzerland #LifeInSwitzerland #CPW #CulturalDiversity #Sustainability #MakingBreakfastBetter

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