It's #TeamThursday - time to highlight the impactful insights from our #Arcondis community! This week, Anna Reynolds shares insights from a recent study on the impact of digital health initiatives. While digital and mobile health programmes have potential, the findings published in BMJ Global Health suggest that these tools may sometimes miss the most marginalised groups. Key takeaways from the study include: 🔎 Designing strategies that truly reach and engage marginalised populations ℹ Customising health information to specific groups 📚 Integrating health education to boost programme effectiveness Check out Anna’s full post to dive deeper and contribute to the discussion! 👇
Digital and Mobile Health Programs Do Not Always Increase the Reach of Health Information 📱 💡 Digital health applications are often celebrated for their potential to reduce health inequalities and extend the reach of critical health information. However, a recent study published in BMJ Global Health on how one of the largest maternal mobile messaging programs in the world may inadvertently exclude the poorest and most marginalised population groups. The researchers discuss several key considerations: 🔎 Understanding health inequalities and identifying population groups likely to engage with mobile health programs is essential when designing strategies to reach marginalised populations. ℹ Health information may need to be customised or targeted for specific population groups. 📚 Incorporating health education programs alongside mobile health initiatives may improve health behaviors. The study underscores the essential role of strategy in designing effective, and sustainable digital health programs. #WeareArcondis #globalhealth