“Paul is a rare breed. He is a seasoned high-talent, low-ego strategy leader. The type you only hope to have the pleasure of working with. Behind the scenes, you’ll find that Paul is an avid collaborator that can always be counted on to deliver or steer teams toward the type of provocative, clear thinking that creative teams and clients crave - both in briefs, and on the fly. As a department and agency leader, he cares deeply about people, is generous with his time, and always has an eye to the future. I would highly recommend Paul to anyone looking to add to their agency or marketing leadership team.”
About
A seasoned brand builder and marketing leader with a rare blend of agency and client side experience. My strengths are a combination of big map thinking, creativity, and analytical ability, which I’ve used to help brands solve business problems, accelerate growth and uncover new ways to connect with people. Entrepreneurial and curious by nature, I like to challenge the expected and I’m passionate about unlocking big ideas that make a dent in culture.
Over the course of my career, I’ve been fortunate enough to work on some of the most iconic brands in the world on a global stage, multiple Super bowl and Olympics campaigns, and a host of award-winning and innovative work.
Key Skills:
🔶 Brand Strategy & Positioning
🔶 Integrated Campaigns
🔶 Consumer Research and Insights
🔶 Global Marketing
🔶 Sports Marketing
🔶 Digital and Social Media
🔶 Advertising and Promotions
🔶 Team Leadership
🔶 Partnership and Agency Management
🔶 Business Strategy
My marketing philosophy: “I skate to where the puck is going to be, not where it has been” – Wayne Gretzky
Activity
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Lessons in advertising from people who have nothing to do with advertising: “You know the business and I know the chemistry.” - Walter White You…
Lessons in advertising from people who have nothing to do with advertising: “You know the business and I know the chemistry.” - Walter White You…
Liked by Paul Lipson
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Honoured to be recognized on Campaign Canada's 30 under 30. Thank you to every Rethinker I’ve worked with. Even the most brilliant strategy is…
Honoured to be recognized on Campaign Canada's 30 under 30. Thank you to every Rethinker I’ve worked with. Even the most brilliant strategy is…
Liked by Paul Lipson
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Mike Dubrick is now over 40. Which means he gets on new kinds of prestigious lists highlighting industry giants. ❤️👏 Honourees here:…
Mike Dubrick is now over 40. Which means he gets on new kinds of prestigious lists highlighting industry giants. ❤️👏 Honourees here:…
Liked by Paul Lipson
Experience
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Education
Courses
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Canadian Securities Course
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Leadership Essentials
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Living Leadership
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Talent Pipeline Leadership Program
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Honors & Awards
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Cassies Award - Rickard's
The Institute of Communication Agencies (ICA)
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Molson Heritage Award
MolsonCoors Canada
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Cassies Award - Molson Canadian
The Institute of Communication Agencies (ICA)
Languages
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English
Native or bilingual proficiency
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French
Professional working proficiency
Recommendations received
20 people have recommended Paul
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A full-bodied Bull-Byte: "Never under-estimate the importance of a brand's body language." With thanks to Anthony O'Neill who said this to me…
A full-bodied Bull-Byte: "Never under-estimate the importance of a brand's body language." With thanks to Anthony O'Neill who said this to me…
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A bike-riding Bull Byte: “The joy of victory comes from knowing defeat”.
A bike-riding Bull Byte: “The joy of victory comes from knowing defeat”.
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As the official beer partner of CONMEBOL Copa América, Michelob ULTRA is the ONLY way to gain Superior Access ...... Don't ask Suarez who is Messi's…
As the official beer partner of CONMEBOL Copa América, Michelob ULTRA is the ONLY way to gain Superior Access ...... Don't ask Suarez who is Messi's…
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Rethink is the Independent Network of the year and Rethink Toronto the Independent Agency of the year. It took many talented people, many mornings…
Rethink is the Independent Network of the year and Rethink Toronto the Independent Agency of the year. It took many talented people, many mornings…
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Utilizing our distinctive asset in a disruptive and premium way as part of our Roland-Garros Garros activation over the last two weeks. A Stella…
Utilizing our distinctive asset in a disruptive and premium way as part of our Roland-Garros Garros activation over the last two weeks. A Stella…
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A few years ago I was standing in a factory that made Italian soda, Brio and Jamaican soda, Ting. (Two of the best sodas to ever exist in my…
A few years ago I was standing in a factory that made Italian soda, Brio and Jamaican soda, Ting. (Two of the best sodas to ever exist in my…
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…🚨🚨…ohhhhhh goose bumps alert!! It’s coming…the worlds largest sporting event in world history. It’s going to be epically wild, inspiring and…
…🚨🚨…ohhhhhh goose bumps alert!! It’s coming…the worlds largest sporting event in world history. It’s going to be epically wild, inspiring and…
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Proud to work with the best portfolio (and people) in the business!
Proud to work with the best portfolio (and people) in the business!
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So proud of every person who helped bring this to life! We did it 💅
So proud of every person who helped bring this to life! We did it 💅
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