“Paul is a rare breed. He is a seasoned high-talent, low-ego strategy leader. The type you only hope to have the pleasure of working with. Behind the scenes, you’ll find that Paul is an avid collaborator that can always be counted on to deliver or steer teams toward the type of provocative, clear thinking that creative teams and clients crave - both in briefs, and on the fly. As a department and agency leader, he cares deeply about people, is generous with his time, and always has an eye to the future. I would highly recommend Paul to anyone looking to add to their agency or marketing leadership team.”
About
A seasoned brand builder and marketing leader with a rare blend of agency and client side experience. My strengths are a combination of big map thinking, creativity, and analytical ability, which I’ve used to help brands solve business problems, accelerate growth and uncover new ways to connect with people. Entrepreneurial and curious by nature, I like to challenge the expected and I’m passionate about unlocking big ideas that make a dent in culture.
Over the course of my career, I’ve been fortunate enough to work on some of the most iconic brands in the world on a global stage, multiple Super bowl and Olympics campaigns, and a host of award-winning and innovative work.
Key Skills:
🔶 Brand Strategy & Positioning
🔶 Integrated Campaigns
🔶 Consumer Research and Insights
🔶 Global Marketing
🔶 Sports Marketing
🔶 Digital and Social Media
🔶 Advertising and Promotions
🔶 Team Leadership
🔶 Partnership and Agency Management
🔶 Business Strategy
My marketing philosophy: “I skate to where the puck is going to be, not where it has been” – Wayne Gretzky
Activity
-
Thank you Josiah Mackenzie and Hospitality Daily for the opportunity to speak to leading and mentoring by listening- and yes, by asking and listening…
Thank you Josiah Mackenzie and Hospitality Daily for the opportunity to speak to leading and mentoring by listening- and yes, by asking and listening…
Liked by Paul Lipson
Experience
Education
Courses
-
Canadian Securities Course
-
-
Leadership Essentials
-
-
Living Leadership
-
-
Talent Pipeline Leadership Program
-
Honors & Awards
-
Cassies Award - Rickard's
The Institute of Communication Agencies (ICA)
-
Molson Heritage Award
MolsonCoors Canada
-
Cassies Award - Molson Canadian
The Institute of Communication Agencies (ICA)
Languages
-
English
Native or bilingual proficiency
-
French
Professional working proficiency
Recommendations received
19 people have recommended Paul
Join now to viewMore activity by Paul
-
No matter how many hours you rehearse or how many times you walk through your pitch, the real thing will always bring with it some surprises. You…
No matter how many hours you rehearse or how many times you walk through your pitch, the real thing will always bring with it some surprises. You…
Liked by Paul Lipson
-
At Labatt, we believe in attracting and developing great people. Proud to see Caitlin Baynton Parika Sikder driving superior results as part of our…
At Labatt, we believe in attracting and developing great people. Proud to see Caitlin Baynton Parika Sikder driving superior results as part of our…
Liked by Paul Lipson
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Paul Lipson
10 others named Paul Lipson are on LinkedIn
See others named Paul Lipson