About
Mitch Joel is Co-Founder of ThinkersOne - offering personalized and bite-sized thought leadership from the best Thinkers in the world.
He has been called a visionary, digital expert and community leader. He is also an entrepreneur, investor, author, and passionate speaker who connects with people worldwide by sharing his insights on business transformation, innovation and consumer behavior.
Prior to ThinkersOne, Mitch spent close to three decades in the technology and media industry as both an executive and entrepreneur. This included publishing music magazines, launching a record label, building out media sales at one of the first search engines, marketing one of the first mobile content publishing platforms, and eventually building, running and selling his own agency to WPP - one of the world's most valuable marketing holding companies. In that role, he was President of a global marketing agency operating in 25 countries with close to 3000 employees.
Mitch speaks frequently to diverse groups like Google, Walmart, Starbucks, Shopify, Microsoft, TikTok, Procter and Gamble, Twitter, Unilever and every organization and association in between.
Since 2005 he has given anywhere between 40-60 keynote presentations a year to small, medium and large organizations in both the B2B and B2C space all over the world - physical, virtual and hybrid.
His first book, Six Pixels of Separation (Grand Central Publishing - Hachette Book Group), named after his successful podcast is a business bestseller. His second book, CTRL ALT Delete (Grand Central Publishing - Hachette Book Group) was named one of the best business books of 2013 by Amazon.
He is also an advisor and investor in many businesses and charitable organizations in the fields of artificial intelligence, martech, fintech and Web3. He sits on the advisory board for Canada’s Top 40 Under 40, Inovia Capital's Early Stage Fund, and is a Trustee of the Westmount Public Library. Mitch is the former Chair of the Canadian Marketing Association and a former board member of Postmedia and the Interactive Advertising Bureau of Canada.
In 2019, Mitch was named to Dr. Marshall Goldsmith's "100 Coaches." Thinkers50 named Mitch to their exclusive Radar class for 2021.
Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.
Articles by Mitch
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Google’s AI Overviews And The Battle Of Wits
Google’s AI Overviews And The Battle Of Wits
By Mitch Joel
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Pressing Matters – Apple’s Ad Leaves Creatives Crushed
Pressing Matters – Apple’s Ad Leaves Creatives Crushed
By Mitch Joel
Experience
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Education
Volunteer Experience
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Chair - Digital Marketing Coucil
Canadian Marketing Association
- Present 10 years 3 months
Science and Technology
Proud to lead the Digital Marketing Council for the Canadian Marketing Association.
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Brand Committee
Baycrest
- 1 month
Health
Proud to be helping this amazing organization in better understanding the brain and brain health related issues.
Publications
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CTRL ALT Delete
Hachette Book Group
See publicationIn CTRL ALT Delete, Mitch Joel provides a roadmap for business and professional success through this purgatory. It explains the convergence of five movements that will change business forever, identifies seven triggers that will help individuals take advantage of those movements, and shows all readers how to make the necessary reboot - in effect, how to CTRL ALT Delete.
This is not a book about "change management," but about "change business models."
Divided into two sections…In CTRL ALT Delete, Mitch Joel provides a roadmap for business and professional success through this purgatory. It explains the convergence of five movements that will change business forever, identifies seven triggers that will help individuals take advantage of those movements, and shows all readers how to make the necessary reboot - in effect, how to CTRL ALT Delete.
This is not a book about "change management," but about "change business models."
Divided into two sections (Reboot: Business and Reboot: You), CTRL ALT Delete explains five key movements, with examples from companies that are successfully making the right shifts, and also shows how individuals can move from just doing a job to doing the work that they were meant to do.
While Mitch's first book, Six Pixels of Separation, was about how (and why) new media had changed business forever, CTRL ALT Delete answers the question "now what?"; Now that everyone is on social networks, sharing and conversing, how do you pivot your business to capitalize on just how much our world has changed, and get the edge on where all of this is taking us?
CTRL ALT Delete will help you navigate out of our business purgatory.
You, your brand and your employees will be prepared for where things are headed and what it takes to thrive in this new business landscape. -
Six Pixels of Separation
Hachette Book Group
See publicationIs it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner…Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base--and, best yet, you can do this pretty much for free.
Digital marketing expert Mitch Joel unravels this fascinating world of new media--but does so with a brand new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"--connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace--without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone?
Languages
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French
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Organizations
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TED
Attendee
- PresentProud to be a TEDster since 2008.
Recommendations received
30 people have recommended Mitch
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