“I had the pleasure to work alongside Julian for 3 years on the Kraft Hockeyville initiative. As lead for Kraft Scale Promotions Julian was a tremendous steward of the Kraft Hockeyville brand. Internally at Kraft he helped rally the organization around the platform and contributed with key stakeholders to develop and execute key brand overlays and enhanced retail activation that drove significant impact for the program as a whole. As a core member of the partnership group consisting of Kraft, CBC, NHL and NHLPA - Julian not only advocated for Kraft’s needs, but unlocked opportunities to expand the meaning of Kraft Hockeyville through his efforts to leverage NHL Players as regional representatives in the voting phases, and inclusion of authentic imagery from past communities in communication materials – imagery that appropriately illustrated the differentiating aspect of the program - the positive impact and lasting memories created when two NHL teams comprised of the world’s greatest hockey players come to a small community to participate in an official NHL Pre-season game.”
About
A successful results driven, award winning, Marketing Executive with extensive experience in brand, sponsorship, p&l management, shopper marketing, social media, and events in the Consumer Packaged Goods, Sport, and Entertainment industries. An excellent track record of developing strategic marketing campaigns that deliver quantifiable impact for organizations in Canada and the U.S. A bold change agent with the experience of assessing talent, and building high performance teams. I am the ideal candidate for a company seeking a passionate, effective, performance driven executive who can position an organization for success
Activity
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Excited about this new partnership between the Toronto Raptors Basketball Club Inc. and our university (York University). I look forward to seeing…
Excited about this new partnership between the Toronto Raptors Basketball Club Inc. and our university (York University). I look forward to seeing…
Liked by Julian Franklin
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I’m Coming Out… as a First-Time Voter! You’ve probably seen me “come out” before (hello, super queer here, I literally have Rainbow hair), but this…
I’m Coming Out… as a First-Time Voter! You’ve probably seen me “come out” before (hello, super queer here, I literally have Rainbow hair), but this…
Liked by Julian Franklin
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Nextdoor announced a significant milestone today - five years of connecting Canadian neighbours. With 1 in 3 Greater Toronto Area households on…
Nextdoor announced a significant milestone today - five years of connecting Canadian neighbours. With 1 in 3 Greater Toronto Area households on…
Liked by Julian Franklin
Experience
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Education
Licenses & Certifications
Volunteer Experience
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President - Toronto Alumni Regional Council
University of Ottawa
- Present 5 years 11 months
Education
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Honors & Awards
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Marketing, Advertising, PR & Communications Hall of Fame
Marketing News Canada
Recognized by the Canadian Advertising industry for my 20+ year career as a Marketing leader in Canada & U.S.
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Kraft Impact Award
Kraft Foods
Recipient of Kraft's most prestigious employee award, recognizing my efforts in delivering impactful contributions to the business, acting with integrity, and enhancing the career development of peers and teams
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Kraft Values In Action
Kraft Foods
Recognized for displaying the organizational values of Inspiring Trust, Winning Together, and Making Tough Decisions, through leading the expansion and execution of Kraft Hockeyville in the U.S. market.
Organizations
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EFFIE Awards Judge
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Recommendations received
4 people have recommended Julian
Join now to viewMore activity by Julian
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2024 marks Adrian Sciarra's 11th anniversary with Ottawa Sports and Entertainment Group, and will near the second anniversary of his promotion to…
2024 marks Adrian Sciarra's 11th anniversary with Ottawa Sports and Entertainment Group, and will near the second anniversary of his promotion to…
Liked by Julian Franklin
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✨ I'm excited to announce that I am throwing my hat in the ring to serve as a Board Member of the SMCC- Sponsorship Marketing Council Canada ✨ As a…
✨ I'm excited to announce that I am throwing my hat in the ring to serve as a Board Member of the SMCC- Sponsorship Marketing Council Canada ✨ As a…
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Congratulations on winning an Award - Women Changing the World Americas Awards 2024! Well all – I won the 2024 Women Changing the World Americas…
Congratulations on winning an Award - Women Changing the World Americas Awards 2024! Well all – I won the 2024 Women Changing the World Americas…
Liked by Julian Franklin
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The Sponsorship Marketing Council board elections begin today and I'm requesting your vote! When I moved to Canada 10 years ago the SMCC provided an…
The Sponsorship Marketing Council board elections begin today and I'm requesting your vote! When I moved to Canada 10 years ago the SMCC provided an…
Liked by Julian Franklin
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