About
In my journey through the tech world, I've had the privilege of working hands-on with remarkable organizations, helping them turn ideas into products that resonate and drive significant revenue growth.
My specialty lies in identifying, validating, and scaling product-market fit. I dive deep into understanding customer needs, market trends, and competitive landscapes to ensure that the products we create not only solve real problems but also have the potential for financial success.
At Uberflip, I lead cross-functional teams across product management, UX, product marketing, data science, services, and support. I'm not afraid to roll up my sleeves and work alongside my team to bring our vision to life.
Earlier in my career, I co-founded Forewards, where I successfully took an idea from concept to revenue. This experience taught me invaluable lessons about the importance of customer validation, lean operations, and adaptability in the face of challenges. Along with my leadership roles at Honeybee Benefits, TELUS Health and others, this entrepreneurial experience has honed my skills in driving product strategy and go-to-market initiatives. I'm passionate about discovering untapped opportunities and navigating the challenges that come with scaling a product while ensuring a strong focus on revenue expansion.
My approach is hands-on, data-driven, and customer-centric. I believe that by staying close to the market, continuously iterating, and fostering a culture of innovation, we can create products that not only make a lasting impact but also contribute significantly to the bottom line.
Articles by Jason
Contributions
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You're facing customer complaints about product usability. What design changes should you prioritize?
To determine how to prioritize areas to improve the UX. I would analyze as much complaint data as was available. Once themes in the data can be identified, if possible I'd try to conduct some primary user research to validate these themes directly and discover what other details or nuance the initial feedback may have missed. Then to prioritize problems areas I'd map out their frequency, severity, impact, and effort to fix. With those criteria you should be able to develop a reasonably objective way to weigh the impact of each option, and plan accordingly.
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How can you use data to inform your decision-making when pivoting your business idea?
One of the most important parts of data driven decisions is actually having a sense of what decisions can be made from the data. Having a big pile of data isn’t helpful if you don’t have a sense of the different options for next steps that you can make once you’ve looked at it. To use a sports analogy. Imagine you are a quarterback. The data you need from play to play is an understanding of the defensive formations, habits and preferences from the other team. However it’s only useful to you if you have a defined playbook of options you can go to, to react in each situation. Tom Brady wasn’t great just because he was able to read the defence, he was great because he was able to take that data and quickly react appropriately
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How can you identify the right problem to solve for your target market?
Spend as much time as possible talking to customers and potential customers. The more variety in the stakeholders you're able to speak with the better. Most products aren't just widgets, they are drivers of a process change somewhere within a customer's organization. The better you can get a view into that bigger picture impact (or lack of) the better you can understand the actual problems that need to be solved.
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What are the most effective ways to communicate software benefits to prospects?
Be specific. Customers no longer have the time to figure things out and translate your conceptual ideas into real action on their end. Customers need practical applications of your defined POV. Improvements to a use case they have should be practical and obvious. The less dots you force them to connect the clearer your message will resonate.
Activity
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A big thank you to Rose Rocket for hosting us at their amazing downtown venue! Thank you for joining us in-person or online! Have feedback on the…
A big thank you to Rose Rocket for hosting us at their amazing downtown venue! Thank you for joining us in-person or online! Have feedback on the…
Liked by Jason Dea
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Well done Atlassian for a great turnout in lovely Toronto today. The Adaptavist Group
Well done Atlassian for a great turnout in lovely Toronto today. The Adaptavist Group
Liked by Jason Dea
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Want to get better at delivering your pitch? Get really good at explaining the problem you solve. Get specific. Add details. Make it…
Want to get better at delivering your pitch? Get really good at explaining the problem you solve. Get specific. Add details. Make it…
Liked by Jason Dea
Licenses & Certifications
Honors & Awards
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2014 Branham 300 Winner
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Recommendations received
28 people have recommended Jason
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ICP marketing done right ⤵️ Two years ago, 15% of Mutiny’s pipe came from outbound. Now it’s 45% — all while overall pipe has grown significantly.…
ICP marketing done right ⤵️ Two years ago, 15% of Mutiny’s pipe came from outbound. Now it’s 45% — all while overall pipe has grown significantly.…
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👏 Thanks to Veronica Pinchin & Jason Dea for speaking and everyone at the Toronto Product Management Association for their "David vs. Goliath – How…
👏 Thanks to Veronica Pinchin & Jason Dea for speaking and everyone at the Toronto Product Management Association for their "David vs. Goliath – How…
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