About
The way we work has changed, and our personal brands matter more than ever! But here's the rub: most leaders haven't done much branding. Why? Because most of the 'advice' is overwhelming, unrealistic, and hyper-focused on job hunting, social selling or becoming an influencer.
That's why I created the Your Brand At Work™ suite of keynotes, training, and coaching programs. I teach leaders and their teams how to authentically communicate their value in person and online to build trust and influence, regardless of their job title. This approach transforms personal brands into powerful tools for professional success at work, for work, so my clients thrive in their roles, accelerate their careers, and become proud advocates for themselves, their teams, and their companies.
And this ain't my first rodeo either!
As an experienced keynote speaker, corporate trainer, and coach, I've been mastering the art and science of personal branding for professionals for 12 years. I'm practically a pioneer! More importantly, my skills are rooted in over 25 years of formal corporate communications, marketing, and broadcast media experience.
I typically work within the technology, financial services, manufacturing, and professional service sectors. My client roster includes Lockheed Martin, BNY Mellon, HP, Fannie Mae, Rogers, Husky Energy, Stantec, TMU and many more.
Ready to unlock the power of Your Brand at Work™? Here's how we can work together:
📌Hire me to speak at your event
📌Book a training session for your team
📌Work with me as your coach
📌Have me as a guest on your show
Want to learn more?
Hit that follow button, ring that bell, or simply #JustAskCher! Check out my livestreams, videos, podcasts, and other content right here on LinkedIn.
Visit www.sociallyactivetraining.com for more information.
Courses by Cher
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Insider Tips and Tricks for Creators on LinkedIn1h 43m
Insider Tips and Tricks for Creators on LinkedIn
By: Cher Jones
Articles by Cher
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WATCH: How to create awesome content FAST! [#JustAskCher VIDEO]
WATCH: How to create awesome content FAST! [#JustAskCher VIDEO]
By Cher Jones
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What? Instagram has an algorithm now? Here's what you need to know!
What? Instagram has an algorithm now? Here's what you need to know!
By Cher Jones
Contributions
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How do you recognize your employees for their achievements?
Create content about their achievement on the appropriate internal and external channels including your LinkedIn Company page. But, instead of creating content about your employee, why not create it with them... using video?! It doesn't have to be fancy. A smart phone and quiet room will do. Interview them so they can genuinely share their excitement about the accomplishment. To make the content more valuable, ask them to share a key takeaway or solid lesson learned during the process. This way, it's more than just an awesome way to recognize excellence. It's a useful tool for other employees to learn from and aspire to. Especially if you make sure the right members of the leadership team comment on it or at least like it.
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How do you balance time and energy for personal branding?
If you work in the corporate world, it's crucial not to overlook your current performance objectives and goals for your role. When your brand resonates with those you serve right now it becomes a powerful performance tool that will help you achieve your role-based goals! Too many professionals hyper-focus on branding for their next role or creating more industry recognition and they completely miss out on the rewards of crushing it in their current position. Don't be one of them!
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How do you motivate and reward your employees for sharing your brand message online?
Another approach you can consider is specifically developing content that showcases their contributions to your company. There are several ways to approach this. You can highlight their knowledge and expertise in a video, podcast or blog post written by your communications team. Enlist some of your in-house creators to partner with them to create content. Or you can ask them to submit their own content that can be featured on your company's social channels. If you would like to explore this strategy further check out this LinkedIn Learning resource: How In-House Creators Can Power Your Company Brand https://www.linkedin.com/learning/how-in-house-creators-can-power-your-company-brand?trk=lilblog_02-14-23_talent-brand-instructors_learning
Activity
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In the latest Nomad Futurist podcast, Compass CIO, Nancy Novak, shares her wealth of experience and thoughts on the critical role of diversity and…
In the latest Nomad Futurist podcast, Compass CIO, Nancy Novak, shares her wealth of experience and thoughts on the critical role of diversity and…
Liked by Cher Jones
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Building trust is the cornerstone of executive leadership. In today's rapidly evolving landscape, it's not just about credibility — it's about…
Building trust is the cornerstone of executive leadership. In today's rapidly evolving landscape, it's not just about credibility — it's about…
Liked by Cher Jones
Experience
Education
Licenses & Certifications
Volunteer Experience
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Business Development Mentor (Communications & Media)
INcubes
- Present 12 years 10 months
Science and Technology
Provide P.R./Communications support and advice to INcubes entrepreneurs to help them develop strong key messaging for their brands and refine the delivery of their investor pitches.
Courses
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City of Toronto Interview Process
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Creative Thinking and Workplace Innovation
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Effective Speaking Workshop
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Group Facilitation Skills Workshop
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Instructional Design for Trainers
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Managing Human Rights Today
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Presentation Skills Workshop
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Staffing: General Principles and Practices
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Projects
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Personal Brand Mastermind & 1:1 Coaching Program
- Present
Personal Brand Mastermind & 1:1 Coaching Program
Applications for the program will be available in late October. Send me a message or email me at [email protected] if you want more details.
In this intake of my Personal Brand Mastermind program I’ll be coaching a small group of established professional and entrepreneurs who want to create and maintain a powerful and authentic personal brand. It is a comprehensive program that perfectly combines a super Saturday mastermind…Personal Brand Mastermind & 1:1 Coaching Program
Applications for the program will be available in late October. Send me a message or email me at [email protected] if you want more details.
In this intake of my Personal Brand Mastermind program I’ll be coaching a small group of established professional and entrepreneurs who want to create and maintain a powerful and authentic personal brand. It is a comprehensive program that perfectly combines a super Saturday mastermind session with one-on-one coaching to hold you accountable and get results.
By the time you’re done with my program you’ll have all the tools you need for a powerful opportunity-ready personal branding strategy that stays true to who you are. These must have tools for every personal brand includes:
✔IMPRESSIVE SOCIAL MEDIA PROFILES (ESPECIALLY YOUR LINKEDIN)
✔PERSONAL BRANDING STATEMENT
✔PROFESSIONAL BIO
✔"NATURAL-SOUNDING" ELEVATOR PITCH
✔PERSONALIZED SOCIAL MEDIA STRATEGY
✔HIGHLY TARGETED CONNECTIONS PLAN
✔THE "OTHER" PERSONAL BRANDING ACCOUNTS & TOOLS
✔11 MINUTES A DAY PERSONAL BRAND MAINTENANCE PLAN
And don’t forget! You’ll also receive: strategic worksheets, awesome resources, done for you templates, access to our private Facebook group and weekly accountability check-ins to ensure your personal brand is set up for success. Send me a message if you want more details. (Spaces are very limited)
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Personal Branding Intensive Program for The Directors Guild of Canada at Humber College
Social Media/Personal Branding 5- Day Intensive Workshop for Film Industry Professionals
October 19th & 26th, 2013; November 2nd, 9th & 16th, 2013
Here's the course description:
Your personal brand is your reputation. Now that people head straight to Google to find out more information about you; you have the opportunity to influence what they find by branding yourself.
In this hands-on, highly productive five-week course, you will go through the process of developing a…Social Media/Personal Branding 5- Day Intensive Workshop for Film Industry Professionals
October 19th & 26th, 2013; November 2nd, 9th & 16th, 2013
Here's the course description:
Your personal brand is your reputation. Now that people head straight to Google to find out more information about you; you have the opportunity to influence what they find by branding yourself.
In this hands-on, highly productive five-week course, you will go through the process of developing a powerful and professional online brand to help you stand out in the hyper-competitive film industry. You will learn how to communicate your strengths in your social media profiles while demonstrating the value you bring to any production. By the time you complete the course you will have created an authentic online identity that attracts the right opportunities by using some of today’s best social media tools for brand building including Facebook, LinkedIn, Twitter and a few others.
You will also learn what personal branding mistakes to avoid at all costs; how to reach out and connect with other industry pros so you can build a stronger network both online and off; and how to stay visible once with updates people will actually want to read. Plus you will use the best tools and strategies to help you manage your online activity so it doesn’t take over your life.
If you invest the time now, your future career will thank you for it.
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Host of Brand(ed) New You - a web-series about personal branding featured on Coral TV
- Present
Brand(ed) New You! -New YouTube Series on Coral TV (a division of RTR Media)
This inspiring web-series is dedicated to teaching professional women how to define, create and market their personal brand online and face to face. In every webisode, I will be sharing easy to follow instructions, valuable advice and actionable next steps to help you develop a powerful personal brand, network like a pro and build a reputation that opens doors. -
Social Media Training Program for Job Seekers
Designed a comprehensive social media training curriculum for a half day workshop to help job seekers registered with Acces Employment Agency, understand how to use social media to find a job, develop/strengthen their network, build their reputation and their personal brands. The course participants will develop their own personalized social media job hunt strategy road map by answering questions and taking notes in their course workbook. (PowerPoint slides, instructor notes, and participant…
Designed a comprehensive social media training curriculum for a half day workshop to help job seekers registered with Acces Employment Agency, understand how to use social media to find a job, develop/strengthen their network, build their reputation and their personal brands. The course participants will develop their own personalized social media job hunt strategy road map by answering questions and taking notes in their course workbook. (PowerPoint slides, instructor notes, and participant workbook were developed to support curriculum delivery)
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Ontario Skills Passport- Social Media/Personal Branding for Youth- Curriculum Development
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The Ontario Skills Passport is a website developed by the Ontario Government's Ministry of Education (EDU) and the Ministry of Training, Colleges and Universities. It provides clear descriptions of essential skills, work habits. It also features tools and resources to assess, build, document and track their skills and transfer them to further education, training, the workplace and everyday life.
For this client I developed a comprehensive social media and personal branding training…The Ontario Skills Passport is a website developed by the Ontario Government's Ministry of Education (EDU) and the Ministry of Training, Colleges and Universities. It provides clear descriptions of essential skills, work habits. It also features tools and resources to assess, build, document and track their skills and transfer them to further education, training, the workplace and everyday life.
For this client I developed a comprehensive social media and personal branding training curriculum to provide participants with a solid understand of how their social media use affects their employment from a youth perspective and guides them through the process of creating employment ready personal brands. -
Microsoft Canada- Blogger (Holiday Swap)
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Microsoft Canada challenged a group of bloggers to swap their phones for a new Nokia Lumia 920 during the busiest time of the year…the holiday season. As one of the holiday swappers I used the Windows 8 phone day and night for my blogs, work, music, shopping, staying in touch with family and friends, and most of all, tweeting! Click on the link above to watch my video review of the phone.
Honors & Awards
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Top 13 Female Social Media Strategists You May Not Know, But Should
www.showcasingwomen.com
At Showcasing Women, we love to recognize phenomenal women who are forward thinkers. We follow and keep up with some very brilliant minds in the social media arena.
Today we want to share our Top 13 Female Social Media Strategists. These divas are always up on the breaking news within the social media sphere, and they teach us cutting edge strategies. Use this list to follow these social media professionals on Twitter, and to harness their expertise and knowledge to help propel your…At Showcasing Women, we love to recognize phenomenal women who are forward thinkers. We follow and keep up with some very brilliant minds in the social media arena.
Today we want to share our Top 13 Female Social Media Strategists. These divas are always up on the breaking news within the social media sphere, and they teach us cutting edge strategies. Use this list to follow these social media professionals on Twitter, and to harness their expertise and knowledge to help propel your business forward.
#9 Cher Jones @itscherjones
Cher Jones just gets social media! A Social Media Diva from Toronto, Canada, Cher’s content is rich, packed full of information, and is exactly what one would expect from a top notch Social Media consultant. She has personality plus, as exemplified in her Tweets and on her website Socially Active.
(SOURCE: http://www.showcasingwomen.com/13-female-social-media-strategists-may-not-know-but-should/)
Organizations
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National Association of Black Journalists (NABJ)
Associate Member
- Present
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