“I've had the pleasure to work with Guillaume since the very early days of Breathe Life. He is an early investor in the business and has had material direct impact on our business. He is an exception entrepreneur with a proven track record and has been a solid mentor to me and multiple people on the team too. ”
About
I consider myself a highly passionate entrepreneur. I enjoy building and managing teams in fast-growth environments.
I spent the first few years of my career within a franchise model called College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada) and stayed there for 5 years, almost tripling the baseline revenue and increasing 6 fold its bottom line.
In 2018 I founded Contxtful, a Montreal-based ad tech attention company . Our metric, Receptivity, is based on the observation of the human patterns associated with attention and context on the entire programmatic ad inventory. It helps media companies to obtain the best advertising results while respecting user privacy. Contxtful has one goal, to make ad tech cleaner and safer.
I love daunting projects, and I also strongly believe in a world with better interactions between brands and consumers - but in a ethical and non-intrusive way. I enjoy thinking outside-of-the-box and always believed challenges only make you smarter (and sometimes stronger too!).
One of my favorite mantra is the Stockdale paradox, which I try to live by every day:
#1 You must retain faith that you will prevail in the end, regardless of the difficulties...
AND at the same time
#2 You must confront the most brutal facts of your current reality, whatever they might be.
Experience
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Education
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Membre du Comité Exécutif et du CA
APCM - Association des Professionnels de la Communication et du Marketing
- 2 years 1 month
Economic Empowerment
La mission de l’APCM était d’offrir aux membres de la communauté des communications et du marketing un lieu de rencontre favorisant le réseautage et le perfectionnement professionnel, tout en leur fournissant des outils d’information et de formation leur permettant de demeurer à l’avant-garde des tendances, faire rayonner les membres de l’industrie, ici et au-delà de nos frontières, et favoriser l’essor de la discipline des communications et du marketing (traditionnel et numérique) au sein de…
La mission de l’APCM était d’offrir aux membres de la communauté des communications et du marketing un lieu de rencontre favorisant le réseautage et le perfectionnement professionnel, tout en leur fournissant des outils d’information et de formation leur permettant de demeurer à l’avant-garde des tendances, faire rayonner les membres de l’industrie, ici et au-delà de nos frontières, et favoriser l’essor de la discipline des communications et du marketing (traditionnel et numérique) au sein de la communauté des affaires.
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Business Mentor
Fondation Montréal inc.
- 3 years
Science and Technology
Helping young entrepreneurs by giving them a 1hr session + follow-ups on their startups
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Membre du Comité Exécutif
Escouade Numérique
- Present 4 years 7 months
Education
Un collectif d’experts du numérique offrant des conseils pratiques et un service de conciergerie gratuit aux PME et TPE du Québec.
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French
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English
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Spanish
Professional working proficiency
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EO
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Recommendations received
35 people have recommended Guillaume
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