Whitespark Inc.

You’ll get more reviews if you ask for them. Sounds like common sense, right? However, a survey by Moz found that it had been years since some respondents had received a single review request from a local business. This is horrible news for the business owners who are not requesting reviews, but it’s great news for you: ✨ You have the opportunity to outrank a big chunk of your competition just by asking your customers for reviews ✨ But to get the most out of your reviews, you need to know how to ask for them, respond to them, and manage them *correctly* — which is why, in her new article, Miriam Ellis shares the 18 best ways to get more and better reviews. Learn how to earn a competitive number of reviews, a steady influx of reviews over time, and rank-boosting keywords in your reviews on Whitespark Inc.’s Content Hub. Just google “whitespark content hub” and it should be the first result. #localseo #seo

Are you spending hours and hours updating your Google Business Profiles one by one? 😩 Do you have to work late into the evening just to get all your updates done? 😴 And as soon as you finish your last round of updates, your boss says that 50 locations just changed their hours! 🤬 There’s a better way to do this! With Whitespark's Local Platform! Just google "Whitespark bulk edit" and it should be the first result. #localseo #seo

Here’s what spammers don’t want you to know 👇 If you have a Google Business Profile, you need to know what negative local SEO is and how it can affect your business, so you can be better equipped to deal with it. Negative local SEO is when someone deliberately tries to sabotage your business’ Google rankings. Here’s how it can affect your business and how to counter it: 1️⃣ Competitors using the “Suggest an edit” button on your Profile to: 🔹 mark your business as closed 🔹 change your phone number to another business’ number 🔹 move your map pin 🔹 change your business name 🔹 add sketchy photos to your listing 🔹 change your primary category 🔹 change your opening hours Google often doesn’t send alerts, so you can let the spammers make changes to your Profile and never notice… ⚔️ Or you can use Whitespark’s Local Platform to get notified whenever something changes on your Profile and reject it with a single click for $1/month. Google “Whitespark reject changes” to learn more. 2️⃣ Competitors hijacking your listings: Competitors can click “Own this business?” and request access to your listing. If you or your team mistakenly approve this request, these competitors can control your Profile, remove managers, and change all the info. ⚔️ Be careful who you give access to your Profile! 3️⃣ Competitors purchasing negative reviews for your business: Competitors may buy fake negative reviews to damage your reputation. Unfortunately, we’ve all seen it happen. ⚔️ When you notice the fake reviews, you can report them to Google and pray to baby Jesus that they might be removed. Good luck! 4️⃣ Competitors intentionally pogo-sticking your GBP: In this case, your competitors might use bots to search for a keyword you rank for, the click your business, and go back to the search results in 2 seconds. This makes your Profile appear less relevant to Google, potentially lowering your search ranking. ⚔️ Um. I have no idea how to defend against this. Sorry. 💡 Takeaway: Understanding and monitoring negative local SEO is important to protect your business’ GBP and website. Stay vigilant, act quickly, and use tools to defend your business against spammers’ attacks. #localseo #seo

On the scale of Darren, how are you today? 👀 #localseo #seo

Isn't it so cool that we have the amazing Miriam Ellis writing literal gold for us every month?

Did you know you can add so many emojis to your GBP? 😱

It’s so painful watching businesses make the same local SEO mistakes over and over again 😫 For example, neglecting on-page SEO: Yes, optimizing your website for relevant keywords is important, but what about everything else that goes into a great local business website: service/product pages, location pages, practitioner pages, CTAs… the list goes on. In her new article for Whitespark Inc., Miriam Ellis names the 16 most common local SEO mistakes and explains how to fix each one. She also provides 4 handy checklists to aid you in your local SEO corrections. I’m attaching her on-page SEO checklist here. You can find the other three on Whitespark’s website — just google “whitespark content hub” and it should be the first result. #localseo #seo

💬 Google Business Profile reviews matter more than you’d think! They can boost your local rankings and drive more conversions. Here are two completely FREE Whitespark tools to help you get more Google reviews 👇 1️⃣ Free Google Review Link Generator Asking your customers for feedback is the best way to get more Google reviews. With this free tool you can generate a unique Google review link, then share the short URL or QR code with your customers and grow your Google reviews. Google “whitespark google review link generator” to find it. 2️⃣ Free Review Checker With this free tool you can check your business’ reviews and ratings across the web. See where you’re doing well, where you need to improve, and how your Google reviews stack up against local competition. Google “whitespark free review checker” to find it. 👀 Bonus Tool: Reputation Builder With this tool you can grow your review count, improve your star rating, and monitor/manage your reviews — all in one place! Sign up for a free 14 day trial and take control of your online reputation! Google “whitespark reputation builder” to find it! #localseo #seo

If you’re not a millionaire yet, you NEED to watch this! #seo #money #memes #millionaire

Local SEO can be really spooky 👻 Check out our biggest local SEO nightmares that keep us awake at night. Which one gives you the creeps the most? 👀 #localseo #seo