Want to learn how to empower your budtenders in >60 minutes? Join Krista Raymer and the team at Flowhub TODAY at 2 PM ET for our Budtender Training webinar: - Deliver customer experiences that build lasting loyalty - Understand budtender bias - Learn to decipher set & setting Don't miss out👇 https://lnkd.in/gdviEq4t
Vetrina
Retail
Toronto, Ontario 2,161 followers
Data-driven problem solvers with 75+ years of retail experience. Guide your cannabis business to profitability.
About us
Cannabis retailers and brands need to be focused on profitability. Are you looking to: Acquire more customers? Increasing average customer spend? Increasing the frequency of customer purchasing? The challenge is real: tight resources, fierce competition, and restrictive regulations. It’s easy to get caught in an unprofitable retail spiral. Know when to focus on customer acquisition, spend or frequency. 📊 Data is the answer. There is a way to be in control. Achieve consistent revenue, hit forecasts and become profitable! Vetrina partners with cannabis retailers and brands to map the road and execution to profitability. 🤝 Dig deep into the four core areas of your business: Sales KPIs Inventory Team Marketing Ways Vetrina supports: 1. Microprojects: Audit your business and provide your roadmap to success. 2. Retainers: Get fractional support to drive results. 3. Learn with Us: Empower your retail team with digital Cannabis Retail Management Courses. 2 times a month we share actionable insights, tips, and content in the Cannabis Retail Insider newsletter. 👉Subscribe at www.VetrinaGroup.com/newsletter About Us: We’re a team of retail data nerds who fell in love with the fast pace of Cannabis. Whether it's assisting with product commercialization, crafting strategic loyalty programs, planning promotions, or leading your retail team strategy, we're the team you can rely on to drive results and get you back on the road to profitability. 🚀 Work with an experienced cannabis team of experts: 250+ retailers, 20+ brands, 8+ vertically integrated companies, 75+ years of combined retail and brand experience.
- Website
-
http://www.vetrinagroup.com
External link for Vetrina
- Industry
- Retail
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2019
- Specialties
- change management, organizational culture, value creation, process optimization, employee engagement, sales forecasting, and talent acquisition
Locations
-
Primary
Get directions
Toronto, Ontario M5H 3T9, CA
Employees at Vetrina
Updates
-
Ever wondered when your dispensary should add loyalty into the conversation? We've got the answer. Vetrina's 10 Steps of Service Cannabis retailers We created a BOH poster that you can download for free here: https://lnkd.in/g5fUb6pd Happy Monday! Go get 'em! #Vetrina #CannabisRetail #Cannabis
-
How to make cannabis brand-retailer relationships profitable: Retailers own the relationship with the customer Brands then create relationships to influence those dynamics through: - Product training sessions - Product samples - Funding of promotions - Sample inventory for customers This can lead to unhealthy relationships which focus on price and discounts. When budtender-customer interactions are driven by education And discovery of the needs and wants of the customer, These relationships can still work. Otherwise, cannabis retailers are risking their long-term profitability. Turn your partnerships into profitable ones. Join Krista Raymer and Kurt Kaufmann from Seed Talent in their latest #Webinar When: Thursday, September 12, 2024 Time: 1:30 PM EDT 👉 Register Now: https://lnkd.in/gsrqP9kt
We're back with a timely cannabis webinar! Join us for a discussion with industry veterans Kurt Kaufmann, Co-Founder and CEO of Seed Talent, and Krista Raymer, Founder of Vetrina. 💎 Discover how empowering budtenders can transform brand-retailer dynamics into productive, profitable relationships that could sustain your business for years to come! ☝️ Register Now . . . #cannabisevents #cannabisoperations #brands #retailers #budtenders
Empowering Budtenders: Transforming Brand-Retailer Dynamics into Revenue
www.linkedin.com
-
One-time customers get ya every time... Thankfully, they cause less earworms. #Vetrina #CannabisRetail #Cannabis
-
-
What is an example of successful budtender-customer interaction? We'll go first: Establishing trust. What would you say? #Vetrina #CannabisRetail #Budtender
-
*Puts hat on backwards* *Cracks knuckles* *Opens up Google Doc called 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐑𝐞𝐭𝐚𝐢𝐥 𝐍𝐮𝐠𝐠𝐞𝐭𝐬* We're readyyyyyyyy. Will you be? Come talk Cannabis retail with our two favourite friends Jay and Krista, Every Thursday 10AM Eastern #Vetrina #CannabisRetail #CultivatedMedia
🛒 Thursdays are for cannabis retail. Join Cultivated Live every Thursday at 10 am Eastern to hear from Krista and her team at Vetrina. #cannabisindustry #cannabisretail Cultivated Media
Best practices from a cannabis retail expert | Cultivated Live
www.linkedin.com
-
One-time customers are hurting your dispensary. First-time buyer discounts are the one-hit wonders of #CannabisRetail. Like Vanilla Ice's "Ice Ice Baby," they're catchy but quickly lose their cool. 😉 They might get people through the door but often lead to customers who never return. 𝐋𝐞𝐭'𝐬 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭 Monthly Revenue: $300,000 New Customers: 20% = $60,000 First-Time Discount: 20% Monthly loss: $12,000 Annual loss: $144,000 One-time customers create a cycle of discount dependency, impacting profit margins and long-term sustainability. We dig into this topic on this week's blog. Check it out on the #Vetrina website under resources. And because you now have that song living rent free in your mind: https://lnkd.in/gzMNQhZi #CannabisBusiness #CustomerRetention #DispensaryGrowth
Vanilla Ice - Ice Ice Baby (Official Music Video)
https://www.youtube.com/
-
#Vetrina 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤: Cannabis promotions should be refreshed every 14 days You need to find the sweet spot. We dig into the #data and time and again it shows: refreshing promotions twice a month is best. Why? • Too long (14 days +): Promotions get stale. Customers lose interest. • Too short (> 2 weeks): Customers don't have enough time to take advantage. You miss out on potential sales. Just right (2 weeks): • Keeps your promotions fresh • Gives customers time to respond • Allows for effective marketing communication Consistency is key. Strategic promotions will keep customers engaged and protect profitability. What's your cadence? P.s. Red & Yellow dots = communications sent to loyalty members. 🔴 Red dots (Week 1): Introduce promos, spotlight various deals 🟡 Yellow dots (Week 2): Reinforce deals with urgent messaging #Vetrina #CannabisRetail #PromotionStrategy #VetrinaPlaybook
-
-
How does Ohio compare to Michigan? Industry structure, demographics and physical presence state-by-state make a big difference. Join Krista Raymer and Andrew Watson for a quick chat as they explore these markets. It didn't take long before the conversation turned to pricing compression. Keep your eyes on the Happy Cabbage team we have more to come! #Vetrina #HappyCabbage #CannabisRetail
Do you know what is up with Ohio? Will they ever out-compete Michigan? Ohio is the latest legal cannabis market to come online and operators are already making headway. Krista Raymer of Vetrina and our own Andrew Watson of Happy Cabbage sat down for a bit of banter on the subject, discussing where they see success and hurdles early on for Ohio's cannabis market. Here’s a few minutes on the topic to get your Friday started and hopefully stir some discussion around: - High product demand and a limited number of licenses available - State regulations and favorable business practices - Zoning, advertising, and cross-border traffic shake-ups - How Midwest population density will inform dispensary placement Got thoughts of your own? We’d love to hear them in the comments.
-
'Buying' a customer's first-time visit via a steep discount is a strategy many industries employ, Is Cannabis any different? Yes and no. Starting your relationship with customers with a massive discount means they'll associate 'discount purchasing' with your brand. By consistently offering steep discounts, you risk training your customers to prioritize price. This can lead to a shift in your budtenders' focus, with price becoming their primary selling tool. The impact on your revenue could be huge. Join Krista Raymer and the team at Flowhub for Budtender Training around delivering customer experiences that builds lasting loyalty Sign up for the Vetrina x Flowhub Budtender training webinar here: https://lnkd.in/gdviEq4t
Budtender Live Training: How to Earn Loyal Customers and Bigger Tips
flowhub.com