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“Are you okay” No, our screen time is 8 hours 43 minutes, our phone battery is at 14% and we don't even want to talk about our storage...

SMMs stop what you're doing! We've got BIG news (literally) 🚨 The Social Trends Report 2025 is LIVE! Learn how to apply agility to your 2025 strategy and supercharge your social media performance in our report: https://ow.ly/GK0950U7cCJ Let us know what your favourite insight is 👇

You NEED to be able to stop people’s passive scroll on social media [ad]. I’m about to give you the strategy you need to do just that… We’re in the age of the infinite scroll, mindlessly sliding our thumbs along screens consuming endless content. So as brands and creators, how do we grab people’s attention to make them want to stay? And how do we create content that’s *so* good it inspires action? I’ve worked in marketing for 8+ years and this is the most important piece of advice I can give: Create a social media strategy that’s carefully crafted with your target audience in mind. • You HAVE to evoke emotion and make them feel something. • You HAVE to understand their needs, wants and desires. • You HAVE to provide value and/or entertainment. I could personally yap on about this forever. But instead, I’m going to share the link to the ‘Social Media Trends 2025’ report that Hootsuite just launched: https://ow.ly/EEpb50U2BQN When I tell you I had so much fun reading this 😂 It dives into the trends that will make or break your social media strategy in 2025, including: Content Experimentation, Social Listening and Generative AI. (With some good hard data, because we do love a data-led marketing strategy). The report examines what the most impactful brands are doing, analyses the findings, then shows you how to integrate their trends into your own strategy Here’s a wee sneak peek of some stats that stood out to me: → AI use has grown 95% since last year for rewriting and revising text → 92% of brands that use AI to develop ideas update their strategy on a weekly basis → ¼ of brands post content that’s primarily entertainment-driven → 62% of SMM’s use social listening tools, as it helps to drive sales & growth Let me know if you downloaded and read the report as I would loooove to know what stood out to you! -
 P.s. this is the first-ever brand partnership that I’ve said ‘yes’ to since I started to grow my personal brand 🥹 I’ve always been super picky about what brands I work with, so to be a part of such an incredible Hootsuite campaign would have younger me doing a little happy dance!! #Hootsuite #HootsuitePartner

SPOTTED: The official, highly-anticipated Hootsuite Social Media Trends 2025 report has JUST dropped and it’s going to redefine how your brand thinks about social! [ad - but this is essential industry reading that I’d be posting about anyway] I’m not meant to share anything from inside the report… 🤐 but I can’t resist dropping a couple of sneak peeks: 🔥 Creative Disruption: Social teams are increasingly prioritising entertainment and creative risk-taking over strict brand consistency. Nearly half of brands now aim for 60%+ of their content to entertain, educate or inform, with a quarter dedicating 80-100% of their social output to entertainment-driven posts - I can’t tell you how happy this makes me!!! 🤝 Social Listening for ROI: Social listening is enabling social teams to bridge the gap between engagement metrics (often dismissed as “vanity metrics”) and ROI. 62% of brands now use social listening, helping them demonstrate the business impact of social media, secure more budget and get internal support. & I LOVED this one: 💬 Conversations in the Comments: Brands are increasingly engaging in creators’ and consumers’ comment sections to tap into new audiences and build community, with Gen Z favouring brands that foster a sense of community. Okay enough sneak peeks!!! Download here to read through the report in FULL for yourself 👉 https://ow.ly/kq7F50U2Bfn What I love about this report is not only how it shares the research & findings, but also how it provides ACTIONS and recommendations based on the insights - meaning more clarity than confusion & creating highly-valuable next steps for your business. This is your (rather large!!) roadmap for thriving in 2025. Some *perfect* evening reading to keep your finger on the pulse & stay one step ahead when making the most of your social media. Enjoy!! & make sure you tag someone in the comments who will benefit or enjoy reading this too. No gatekeeping here 👇

[Ad] Stop scrolling – this isn’t just another report🚨
 Eight years of tracking culture, tech, and creativity all come down to this.
 The Social Media Trends 2025 Report from Hootsuite just dropped, and it’s the blueprint every brand needs to stay in the game.

If you’re feeling the heat, don’t sweat.

This isn’t just about trends – it’s about owning your space.
 AI has been on my radar for a while now as a creativity amplifier, and everything I’ve been sensing clicks here.

Real-time agility, AI-driven moves – it’s all about elevating the work.
 Spoiler alert: I’m already using AI to brainstorm, plan campaigns, and adapt to platform updates. 
Pro tip: I tap into Hootsuite’s AI content tools, and use it as my literal virtual brain trust. 

Imagine getting ideas from the minds of Steve Jobs, Virgil Abloh, David Ogilvy, and Gary Vaynerchuk – it’s how I keep ideas bulletproof.
 Download it and redefine what leading in social looks like.
 📲 https://ow.ly/upuS50U2BRi
 Don’t get left behind.
 #SocialMediaTrends #NextUp

[ad] POV: It’s nearly the end of 2024, you’ve not ticked off all your goals, and now the flood of 2025 social media predictions are about to begin Hopefully it’s not just me with this feeling 🤣 At the start of each year, I choose a ‘word’ as an intention or a goal I can work towards all year round. For 2024, my word was ‘present’... and I think I’ve been anything but to be honest 🥲 As a social media manager, I’m constantly looking ahead, planning for the next trend or the next platform shift. I’ve started to appreciate that this forward focus isn’t a distraction from being present but it’s actually a really useful ability that should be celebrated. As we near the end of this year, I’ve been thinking about my ‘word’ for 2025. I’ve decided it’s going to be ‘focus’. I want to have a clear focus on the things that I enjoy and put all my attention into things that will help me personally and professionally. Something that has helped me look ahead AND build my focus for 2025 has been Hootsuite’s Social Media Trends 2025 report. Part of the report that stood out to me was around creative disruption and how innovative brands are going to be the ones that push BEYOND brand guidelines. Hootsuite describes this perfectly as ‘unlock your brand handcuffs (but don’t throw away the key)’ 👏🏻 This is the mindset I think every social media manager should bring into 2025 - set a flexible focus for where you want to go but have the guardrails in place to stay on track. I can guarantee this report is the best place to get started to make 2025 your most successful year yet on socials. Download it here: https://ow.ly/EEpb50U2BQN And comment the 👀 emoji and I’ll share the report (and a page number with the part I think you’ll find most useful!) 🫶 I’d be sharing this anyway, regardless of the brand partnership, but a huge thank you to Hootsuite for working with me on this! 2025 is going to be a good one 💛

If you’ve ever had to explain what a pinned comment is, or character limits on twitter, you know that the intricacies of our jobs are only understood by those who hit postie. (sponsored contentt!!) As we gain the trust of our leaders, who often won’t ever be behind the post button, it’s important to come w data and research that can help validate the decisions we make on the daily. Research like Hootsuite's Social Media Trends 2025 Report help us come w the receipts, help us come w 📣 receipts 📣 proof 📣 timeline 📣 and the screenshots! It’s kinda iconic our industry is so complex that there’s a whole report to evaluate how it’s changed on a yearly basis ?? i’ll leave you to dive in, but i gotta give you these teasers from the report: - In 2025, more organizations will step outside their creative comfort zone and test content that pushes beyond their brand guidelines.  - 41% of organizations have been testing out proactive engagements (brand comments on viral videos!) - In 2025, ‘going viral’ will take on a whole new meaning. Brands will strive for smaller-scale virality — the kind that only catches fire among their own audience brb putting these stats in my email signature Read the full report here (ur welcome): https://ow.ly/1Ktr50U2z4J

Breaking news 🗞️ Hootsuite's Social Media Trends 2025 Report just dropped #ad It’s planning season and this report has given my social team some great inspiration for how we’ll evolve next year. According to the elite research squad at Hootsuite, social in 2025 is going to be all about making swift, strategic decisions, guided by real-time social listening. As social media marketers, we know our audience is more likely to smash that “Like” button when they see something entertaining and fresh. My team carves out 10% of our usual planned content to purposefully test entirely new formats. This can range from specific memes, sounds, or even an editing style that we haven’t tried before. Trust me, before you send that email to your boss titled, “2025 Social Strategy” check out the report here for inspiration and insights 👇 https://ow.ly/T7Gt50U2zPt

2025 called, they said your social strategy isn't cutting it anymore 🚫 (ad) According to Hootsuite's Social Media Trends 2025 Report, the future of social media is about pushing boundaries, loosening rigid brand guidelines, and centering creativity in your strategy. Here’s a sneak peek of what you can expect next year: 🎨 AI-powered content creation will be essential: Generative AI is moving from experiment to necessity, becoming an irreplaceable teammate for brainstorming, content creation, and even strategy! 🤝 Outbound engagement is key: Brands, you need to meet your audience where they already are! 👂 Social listening is your new assistant. Advanced insights will help you nail down niche moments that will be sure to resonate with your audience. I’ve seen firsthand how quickly things can change. This report isn’t just about trends; it’s a wake-up call. If you’re not experimenting using generative AI, actively engaging, and really listening to your audience, you’re already behind. Is your social strategy ready for 2025’s biggest shifts? Dive into the report now 👉 https://ow.ly/Zerq50U2yzL