EssenceMediacom Canada

Supporting local media is something we take seriously at EM and are so proud of our two Essentials, Daniel David and Rama Karnik who made the shortlist for Local Media Champion at the CMDC (Canadian Media Director's Council)'s YA Awards!! Special shoutout to Daniel who took home the crown last night 👑

This year EssenceMediacom covered 100% of registration fees for our employees to run, walk, or participate virtually in CIBC's Run for the Cure in support of the Canadian Cancer Society and those affected by breast cancer, and together we raised $5,743.60 putting us in the top 5 online fundraising teams 🙌 Shoutout Jodi Peacock, Urania Agas, Brian Ashworth, Javier Zambrano Perez, Carolyn Froude, Adi Bardhi, Jun Chen, Jaclyn Berzins, Chicira Foster, Luis Garcia, Vanessa Da Rocha, Kevin Ngo, Lisa Wong, Nicolas Caceres, Marisol Pulido, Veera kilaparthi, Hardik Bhatt, Afolashade Allinson

🏈 Canadian football fans, it's time to 'Huddle with the Home Team' and share the joy of the game! This season M&M’S is taking its NFL Canada sponsorship to the next level through engaging influencer content, smart brand integrations, and custom segments on TSN and CTV. Plus M&M’s & TSN, Canada’s home for NFL, are offering a sweet deal: one month of TSN+ with the purchase of a qualifying product at participating retailers across Canada, plus a chance to win a trip to the Super Bowl in New Orleans 🏆 Join the fun by picking up a pack of M&M’S and 'Huddle with your Home Team' this Sunday. Shout out to everyone who helped bring this to life Mars United Commerce, middlechild, TSN - The Sports Network - Canada, National Football League (NFL)Canada, Patrick Zeng, Ashim Sethi, Scott Ring, Maeve Jewiss, Christina Ly, Ladi Animashaun #NFLCanada #MarsWrigley #EssenceMediacom #TSN #SuperBowl #CreativeFutures

🌟 Exciting news from #EffieCanada - EssenceMediacom has two campaigns shortlisted for three awards! 🏆 🚀 CIBC's 'Send all the Love' campaign is a finalist in the David vs Goliath and Multicultural categories, while OLG's 'UNFILTERED' campaign is a contender in the Media Content Partnerships category. Big shout-out to the Essentials from both teams who brought their A-game: Allan Tinoco, Jaclyn Berzins, Jason Lagance, Myah J., Daniel David, Kateryna Kuritsyna, Samantha Forster, Jacob Bugelli, and Johnny Xie. Erin Edwards, Amrita L. Costa, Erwin Ong, and Sydney Williams. And of course to Lisa Kahn who was leading the charge.

🌟 What a week it's been! We were thrilled to welcome our wonderful clients from The Coca-Cola Company's Robin Triplett & Obioma (Oby) Enyia to Toronto for an unforgettable visit filled with inspiration, leadership, and a dash of construction chic! 🏗️😄 📸 From a lively fireside chat to engaging social hours, the energy was electric as #OpenX team members from VML and EssenceMediacom soaked up invaluable insights. A big shout-out to our partners at MLSE for guiding Robin, Oby, Mew-Lin, Brian, Carolyn through Scotiabank Arena in style – hard hats and safety jackets have never looked so good as they toured the venue amidst the arena's transformation. Thanks to our friends at Branded Cities for helping us greet Robin and Oby with larger-than-life digital billboards at The Well. A warm Toronto welcome that lit up the night sky! 🌃 The Lombardi Trophy made a surprise appearance, thanks to the National Football League (NFL) Canada and GroupM Sport & Live, adding a touch of sports legacy to our office and a memorable photo op for our clients. Our evenings were just as eventful, with TikTok hosting a delightful dinner and our clients experiencing the magic of film at TIFF for the first time. 🎥🍿 This visit was a testament to the power of teamwork and the shared vision that drives us. A huge thank you to Robin, Oby, and Mew-Lin for their leadership and for sparking a flame of creativity and camaraderie that will burn bright long after their visit. 🔥 Here's to more collaboration, innovation, and hard-hat fashion statements in the future! 🥂 #CocaCola #Leadership #Teamwork #Innovation #EssenceMediacom #VML #OpenX #Toronto #ScotiabankArena #TikTok #NFLCanada #BrandedCities #MLSE

Big news for pet parents!🐶🎉Greenies is expanding beyond treats! EssenceMediacom partnered with Mars Petcare, Sampling, OMNI, and Retail teams to launch Greenies Main Meals, a new line of dog food in Canada 🇨🇦 . We are excited to see this integrated brand experience come to life. No more compromises on nutrition or flavour! 💚 #Greenies #GreeniesCompleteMeals #DogFood #NewProduct #PetNutrition #DogHealth #PetParent #NoCompromises #QualityIngredients #DeliciousTaste #HappyDogHappyLife

Proud of our volunteers from EM's House of Helping Chicira Foster Adriana Pachón and Jun Chen who joined Homes First in tidying up the area around one of the local residences 💪 The organization provides temporary shelter, long term housing solutions, and support services to the most vulnerable people in the City of Toronto.

😻 📣 Attention Cat Parents, there's a new treat in town - and it's super TEMPTing. Mars Petcare Canada partnered with our Creative Futures team to launch the new Temptations Lickable Spoons on TikTok this week with the help of a meow-velous group of Influencers! https://lnkd.in/gzgSB-xi Designed to be mess free, cats are losing their cool for these easy to feed, easy to eat treats! Want to dial up the bond between you and your fur friend? Check out Temptations Lickable Spoons for a new & tasty delight. Animesh K. Vinicius Xavier Muhammad Saad Khan Divya Dialani Kate Wallace Lindsay Wilson Moaviya Zahid Courtney Zahara Ravi R. Kwesi Holder Nirmal Desai Wonjay Chang Miguel R. Juhita Edvankar Nelly A. Al Fayed Adam Sher Sean Kasanszky

This week, OLG launched the ‘Sponsored By You’ campaign in partnership with the Canadian Olympic Committee and seven amazing athletes for the Paris 2024 Summer Olympic Games to show that when you play with OLG you aren't just a player, you're a sponsor of Ontario athletes! Since 2006, OLG and the Ontario Government have worked together to support these high-performance amateur athletes through the Quest for Gold program. The program has invested more than $151 million for Ontario athletes and has played a major role in their success of competing – and winning – on the world stage. EssenceMediacom led the negotiations to secure the athlete partnerships for this campaign and worked collaboratively with the interagency team to help bring it to life. Through innovative media planning and integrated partnership marketing, we were able to showcase the unique relationship between the athletes and their communities. From PR interviews to social media callouts to media presence across multiple outlets, the athletes were able to creatively voice their appreciation for the support provided from their OLG sponsors. To learn more about the campaign, visit www.SponsoredByYou.ca OLG, BBDO Canada, Weber Shandwick, Momentum Worldwide, Canadian Olympic Committee, Canadian Paralympic Committee

🎉 Exciting News! 🎉 We are thrilled to announce the promotion of Carolyn Froude to SVP, Client Leadership at EssenceMediacom! Carolyn has been a valued member of GroupM for 13 years, starting at Maxus, then launching the Essence brand in Canada in 2018, and in 2023, playing an instrumental role in the successful agency merger of Essence & Mediacom. Her journey has been marked by remarkable achievements and continuous growth, and we are excited to see her continue to thrive in this new role. This promotion not only recognizes Carolyn's outstanding contributions but also reflects GroupM's supportive environment that nurtures talent and provides opportunities for growth. Please join us in congratulating Carolyn on this well-deserved promotion! 🌟👏 #Leadership #Promotion #ClientLeadership #EssenceMediacom #GroupM #TeamSuccess