Edelman

Introducing the Edelman 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust, a first-of-its-kind evaluation guide to help marketing and communication pros cut through the noise and identify the most enterprise-ready and trusted generative AI tools for their teams. 🦾 The report focuses on six universal use cases across three categories: - Major LLMs - Creative and Design - Analytics and Social Listening Want to learn more? Download the report here: https://edl.mn/3XP4Owk

What does Edelman do to decompress? Today, we’re out of office for World Mental Health Day (or what we call Ruth Edelman Day) and in celebration of all that makes us different and unique, we asked Edelman employees to tell us how they *actually* like to spend their time off. Whether your idea of self-care is spa-time or spelunking, today is about de-stigmatizing mental health and supporting your healthiest self, whatever that may look like. Feel free to share your unconventional self-care methods in the comments below!

As mis- and disinformation continue to engulf the United States, it's more important than ever for organizations to protect themselves from the threat of information manipulation. In a new interview with Ragan Communications and PR Daily, Dave Fleet, Edelman’s head of Global Digital Crisis, shares why disinformation is booming and how Edelman's new Counter Disinformation Unit helps businesses to get ahead of the challenge. Read the full piece here: https://edl.mn/3YinMvn

We’re excited to be on the ground next week at GITEX GLOBAL Largest Tech & Startup Show in the World. This year’s agenda covers a host of industry programmes across five themes with international keynote speakers from world-leading brands. On Wednesday, 16th October, our very own Marie-Claire Maalouf will be joining a panel: Making the Case for Creativity: Demonstrating Its Value to Your C-Suite, and Justin Westcott will be joining a live discussion with MMA MENA Presents: The Cusp of a Creative Revolution, as part of the Marketing Mania conference. 🗓️ Date: 14-18th October 2024 📍 Location: Dubai World Trade Centre See you there! #GITEXGLOBAL

How can large language models (LLMs) transform the way marketing and communications teams operate? Mirza Germovic, VP of AI Solutions and Advisory, shares his expertise and perspective on Edelman’s 2024 AI Landscape Report, evaluating the top enterprise-ready LLMs that enhance productivity and streamline workflows. Read Mirza's full POV: https://edl.mn/3Yg5Dyx Download the report and see Edelman's 2024 ranking of enterprise-ready major LLMs: https://edl.mn/3ZXFaqS

We are thrilled to have five campaigns shortlisted at The Drum Awards this year! Explore more of our work here: https://edl.mn/4evTrPV

Next week, we are proud to host the session "A Presidential Campaign is Taking More Risks Thank Your Brand" at Advertising Week New York. On Wednesday, October 9, head to the Insights Stage at 12:30 p.m. ET to hear from brooks miller, EVP, Influencer Marketing at Edelman, Jeremy S. Thompson, SVP at Edelman Global Advisory, Gabriel Gomez, Director of Social Strategy and Community Engagement at MCoBeauty, and Kahlil Greene, Gen Z Historian as they sit down to answer the most asked questions about the political marketing landscape. Learn more about the panel here: https://edl.mn/4gTOyBU

This week we hosted our Annual Culture Awards, recognizing the achievements of people from across the firm who embody the spirit and values that make us uniquely Edelman. Please join us in congratulating the individuals and teams who won Culture Awards this year! The awards are: 💙 The Freedom to be Constantly Curious: Recognizes an employee whose commitment to continuous improvement, diversity of thought and creativity has led to growth for a client or Edelman. 💙 The Courage to do the Right Thing: Recognizes an employee who has exhibited integrity and strong leadership promoting a positive and fair work environment for themselves, their colleagues, the clients, and/or their community. 💙 The Commitment to Positively Impact Society: Recognizes an employee who upholds the highest level of standards for the communities in which they live and work, and performs their work with a sense of tolerance, fairness and equality. 💙 The Relentless Pursuit of Excellence: Recognizes an employee who exemplifies excellence in the way they service clients, respect ideas that promote equity and fairness, and/or support their colleagues. 💙 The Charles E. Fremes IQ Heroes: Recognizes employees who have created new processes, products, and offerings that have measurably improved the overall quality of our work and strengthened our client relationships. 💙 The Dario Iannucci La Dolce Vita Award: Recognizes employees who exemplify Dario’s spirit of partnership and care and exhibit integrity and strong leadership promoting a positive, fair, and equitable work environment. 💙 The Ruth Edelman Citizenship Award: Recognizes the citizenship project (pro bono or internal sustainability) that best demonstrates Edelman’s commitment to positively impact society.

Delighted to share that we took home 4 awards at the Jay Chiat Awards this week: Lululemon #DupeSwap 🥇 Gold in Experiential Strategy: Recognizes extraordinary marketing strategy that fuels compelling brand experiences, whether physical, virtual or hybrid. 🥈 Silver in Brand Pivot Strategy: Recognizes the strategic insights from brands that found extraordinary ways to support customers and the public at large, and/or repositioned a legacy brand or product in fresh, contemporary, and relevant ways in the face of disruptive change in the economy, category or product. ASHA Let's Tok About Sex 🥇 Gold in Healthcare Strategy: Recognizes insights that informed the CX/engagement strategy of a healthcare service, product or Rx drug brand. Inclusive of big ideas and innovative use of technology or media that connects customers to brands in relevant and transformative ways. Identify whether HCP or Consumer. Ajinomoto #CancelPizza 🥈 Silver in Connection Strategy: Recognizes strategic thinking that directly led to smart and innovative use of media that connects consumers to brands in relevant and transformative ways. Learn more about our work: https://edl.mn/3zIYoWl

Excited to share that Noel Christopher, EVP of Trust Product Management, is speaking today at Observe Summit 2024! Noel will share insights from Edelman's 2024 AI Landscape Report, exploring how AI is transforming marcom with advanced audience intelligence and enterprise-ready solutions. Learn more and download the report here: https://edl.mn/47OwLI1