Feature Releases
InDesign Ingest
Streamline creative workflows by converting InDesign packages into editable drag and drop templates.
Multi-Page Templates
Brandfolder Content Automation customers can now create, manage, and export drag and drop templates with multiple pages.
Duplicate a Template
Accelerate your content workflows! Content Automation users can now duplicate their drag and drop templates in just a few clicks, copying over all design elements including variations, content, input and permissions.
Suggested Descriptions
Use GenAI to suggest a description for uploaded images that clearly describes the scene, then edit and save the description in the asset modal.
Drag and Drop Editor Enhancements
Content Automation’s no-code template editor can now guarantee professional print-ready exports and support customizable rich text elements – unleashing a wider range of creative freedom for template designers and users alike.
Sign in with Smartsheet
Now Brandfolder users with a Smartsheet account associated with the same e-mail can log into Brandfolder using their Smartsheet credentials. One less password to remember!
Brandguide Supports New File Types
Brandguide is more powerful than ever - PDFs, Office files, and MP4s can now be dragged into Brandguide using the drag and drop editor.
Canva Integration Enhancements
Built on Canva's new API, the Canva-Brandfolder integration now comes with much improved asset discovery, including the ability to: filter by tags, upload date, and file types, navigate to specific sections and collections, view assets details and metadata, and toggle between grid and list view.
Custom Field Dependencies
Custom field dependencies allow certain custom fields to be "unlocked" by a particular input, for example "Ad" inputted in the Asset Type Field would then unlock the Ad Channel field. This allows you to minimize the number of custom fields displayed on an asset and meaningfully require custom fields, especially in asset upload workflows.
Asset History Log
Admins and owners can now see changes made to individual assets over the last 180 days in our new Asset History Log. From updates to tags, descriptions, custom fields, and more, you can see it all on one screen.
Build & Scale Faster - Drag and Drop Template Creation
It’s now even easier to create and scale content with Content Automation’s no-code, interactive editor that empowers everyone on your team to quickly build and publish templates, regardless of their creative or technical experience.
Updated Brandguide Editor
Keep your brand consistent, no matter who’s telling your story. Create Brandguides to provide a straightforward guide of how your brand assets should be used for your next event, campaign, product and more.
Determine the Display Order of Your Custom Fields
You now have complete control over the display order of custom fields in Brandfolder. Bring your most important fields to the top to ensure they’re seen by all your stakeholders.
Gallery View for Share Links
Share your assets in an elegant, branded, and secure way with the new Gallery View toggle in Share Links. This display setting is available on public links and will hide metadata and other fields—allowing viewers to only view and download assets.
Bring Brandfolder into Any Application
With our latest SDK (Software Development Kit), it’s now easier than ever to build an integration with our PanelUI, i.e. Mini-Brandfolder, into the application of your choice.
Brandfolder-level Limits for More Granular Control
If you’re an organization with multiple brands or teams working in separate Brandfolders, you can now set specific usage, admin, and collaborator limits on each Brandfolder.
Standard Monthly Reports
Organizations can now generate monthly reports with the key data they need as .csv files. We’ve simplified the process to dig into user engagement, asset and share link performance, CDN link activity and more.
Introducing Content Automation!
Templating just got an upgrade! With Brandfolder Content Automation you can empower your whole organization to tailor brand content to their needs, instantly personalize assets, edit multiple templates at once, and bulk create from CSV.
Managing Users With User Groups
Granting, changing, and revoking permissions levels to your Brandfolders, collections and organizations has never been more simple. Admins and owners can now define groups of users and provide each group the appropriate level of access to content they need to be successful.
Scale Your Share Links with Share Link Defaults
Save time and improve your security posture by using default share link settings. As an admin, you can now default share links to private or public and set a default number of days until expiration. In addition, you'll be able to multi-select and bulk delete share links from the Share Links tab in the Bulk Management menu.
Understanding Share Link Data
Our Insights Data Connector just got more powerful with a new table to view your share link data. You are now able to understand how your share links are being used, which assets are driving engagement, and how share links drive engagement throughout your Brandfolder.
Salsify + Brandfolder
Automatically sync assets from BF to Salsify so users no longer need to manually download and upload assets to their PIM. Our integration will also send product data back from Salsify to Brandfolder so that Brandfolder is maintained as a single source of truth.
Enhanced Insights Data Connector
Dig deeper into how your teams are utilizing Brandfolder with our improved Insights Data Connector. Brandfolder now supports additional insights so you can better understand who is using your DAM, how content is being shared, and which assets are being used the most, helping you find actionable insights and opportunities for improving engagement with your assets.
New Settings Experience, Same Great Brandfolder
Over the past year, we have added many robust capabilities to customize and manage users, privacy, and asset data. Our engineering teams have consolidated all settings and tools into a new single, easy-to-navigate location. To keep Brandfolder as intuitive as possible, users can find what they need faster, with a dedicated home for future capabilities and admin tools.
Enhanced Brand Intelligence
Brandfolder has improved core AI capabilities to deepen data enrichment features such as logo detection and auto-tagging. This increased accuracy and precision allows users to protect against unauthorized use of brand logos, track branded content in greater detail, and deliver refined insights as it relates to brand exposure across digital assets.
Improved Asset Permissons
This new feature enables admins to select one or more assets and set them as ‘view only’ to manage whether or not other users can download these assets.
This added control is great for teams who want to give stakeholders, partners or vendors access to their content without giving them the ability to make changes. It's also a convenient way to manage user permissions and provide view-only access to an archive of content for reference or historical purposes.
Zapier + Brandfolder
To enable Brandfolder customers the flexibility to integrate with products that we don't have a native integration with, our engineering teams have created an integration with Zapier. Users can now develop code-free solutions to expedite tasks and automate workflows between Brandfolder and Zapier apps.
Enhanced Figma Integration Experience
Recent updates to Brandfolder integrations enhance the usability, look and feel of Brandfolder. Expect faster load times, a sleek, new homepage and an enhanced processing times when using Brandfolder integrations.
Improved Task Collaboration With Smartsheet
This new enhancement gives Workspace users more flexibility by managing task status and details using our Smartsheet integration. Update, edit, and create new tasks in Smartsheet that automatically reflect changes in Brandfolder for more effective collaboration.
Salesforce Marketing Cloud + Brandfolder Integration
Brandfolder’s integration with Salesforce Marketing Cloud allows you to quickly find the assets you’re looking for using Brandfolder’s best-in-class AI-driven search and advanced filter logic. Once you’ve found the right assets, build impactful, on-brand, and always up-to-date marketing content with Salesforce Marketing Cloud’s Content Builder, without the tedious step of manually uploading and downloading them.
CDN Subscription Management
This update enables Brandfolder customers to take advantage of economies of scale and reduce the administrative burden on users who manage multiple Brandfolders. The legacy monthly limit usage model has been retired and Brandfolder is introducing a new usage model that enables CDN limits to be determined and displayed based on annual pricing.
Custom Template Approvals
With custom template approvals, admins can set up an approval process for any template before it can be downloaded and customized by collaborators or guests. This ensures that all marketing content meets brand guidelines and maintains brand integrity. And since the approvals process is automated, it saves time and hassle for everyone involved.
Update Comment Permissions
This update enables comments and annotations to only display on the Brandfolder, Collection, or Share Links that they were created in for better visibility and information management. This enhancement gives you more control over the information displayed on your assets and helps keep things organized.
Brandfolder Panel in Smartsheet
Brandfolder’s core functionality is now natively embedded in Smartsheet. The Brandfolder panel offers the ability to find and add assets right from a sheet, gives users the flexibility to use both products together, and creates a better workflow to navigate, search, and use assets efficiently.
Brandfolder Insights Data in Smartsheet
Sync insights from Brandfolder to Smartsheet in a format that allows users to share, easily modify, and utilize data to create custom reports and dashboards that help marketers understand asset performance and make more informed creative decisions.
Automate Approvals for Guest Uploads to Brandfolder
A minor release update now allows admins to enable a new ‘auto-approve’ feature on guest upload links. Trusted guests, partners, and teams can now directly add assets to Brandfolder with automatic approval upon upload.
Chrome Extension for Brandfolder
Brandfolder now has a Chrome extension to make leveraging Brandfolder and its content incredibly easy. While browsing, you can effortlessly search, find, and filter for specific content as well as crop and resize assets.
Brandfolder + Seismic Integration
With this integration users can maximize the functionality of Seismic alongside Brandfolder content to increase sales team performance, streamline the transfer of assets from Brandfolder to Seismic, and reduce the need to download and re-upload content between platforms.
Shopify + Brandfolder Integration
Streamline the use of brand assets across online stores, landing pages, and promotions. With Brandfolder's Shopify integration, users can search, find, and upload multiple product and marketing images within the Shopify store. Power your e-commerce websites with content directly from your digital asset management platform to deliver impactful and engaging e-commerce experiences.
Scale with the Power of Automation
Whether you’re uploading a single asset or thousands, you can now reduce the manual effort and time needed to organize asset libraries. Brandfolder’s improved automations use user inputs and powerful AI to trigger actions like appending data such as tags, custom fields, and labels. Our improved automations empower you to easily create, manage, and enforce specific rules about where and how your content should live.
Elevate your Brand with Templates
Brandfolder’s enhanced template solution enables admins and collaborators to quickly create templates, empowering your team to customize and create on-brand content with confidence. Our new What You See Is What You Get (WYSIWYG) editor shows real-time changes as users format text, add animations, lock design elements, swap backgrounds, and much more.
Store, View, and Share 3D Assets
3D files are one of the fastest-growing file types. We’ve integrated with RapidCompact to embed 3D support in Brandfolder. This will offer users a simple way to add 3D assets to Brandfolder, preview and rotate assets, create preset and customizable optimizations of 3D models for multiple platforms and easily share them with partners or guests.
Enhanced Integrations Experience
Brandfolder has upgraded our user interface for select integrations so users can create a better workflow to quickly and efficiently navigate, search, and customize assets. Create and share on-brand content with several integrations including Contentstack, WordPress, Shopify, Figma, MS Office, Sketch, Contentful, and Salesforce Marketing Cloud.
Required Custom Fields
Brandfolder’s required custom fields allow admin-level users to specify requirements and ensure information is captured via custom fields when any new asset is uploaded. Collecting clean and consistent data will make advanced search and filter functions even more powerful within Brandfolder.
View CDN Usage
Now you can track Smart CDN usage to anticipate future bandwidth needs for your organization. If you have Smart CDN enabled you can view CDN bandwidth in your settings and manage subscriptions via the CDN Usage section.
Brandfolder + Sitecore Integration
Brandfolder’s Sitecore integration allows Sitecore customers to use content in Brandfolder right from the Sitecore Media Library, where your assets can be searched, previewed, and published through the Sitecore Content or Experience Editors.
Workspace
Brandfolder’s Workspace helps you manage marketing and creative production. It gives you better visibility and team focus, lets you provide clear creative direction, and streamlines marketing campaign creation. Because it’s in Brandfolder you can benefit from all of Brandfolder’s great DAM features from the moment a first version is created.
With Brandfolder and Workspace your team will create better content faster and that content will be easier for your stakeholders to find, use, and measure.
Hootsuite + Brandfolder Integration
Brandfolder and Hootsuite have come together to help you more easily schedule and publish your content across channels. With the Brandfolder + Hootsuite integration using on-brand assets in Hootsuite is as easy as finding them in Brandfolder.
Guest User Permissions
Better control how guest and public users interact with assets and the information they see. Brandfolder admins can now disable cropping and hide custom fields, metadata, and tags for guest and public users in Collections and Share Links.
Brandfolder + Hubspot Media Bridge Integration
Embed assets from Brandfolder in Hubspot through Media Bridge. Now you can create on-brand customer experiences across channels all from your library of digital assets in Brandfolder. When you update an asset in Brandfolder, Hubspot will automatically reflect the new version wherever it’s linked.
Improvements to Share Links
Now you can freely add or remove assets to links you’ve already shared. We’ve even added the ability to track and get notifications when the assets you’ve shared are viewed or downloaded. So whether you’re a salesperson sending collateral to a customer or a marketer sharing brand content with an agency, you have better control of and insight into the assets you share.
More powerful custom fields
Custom fields are a great way to track asset data that’s specific to your business. Now, we’ve added multi-value custom fields and prioritized custom field filters to make it even easier to find assets in ways that better fit how you and your team look for them.
Video Closed Captioning
When embedding videos across your digital presence, ensuring accessibility is critical. Now, adding closed captioning to videos is as simple as attaching the right SRT or VTT files to the video asset in Brandfolder.
Connect Brandfolder to your Business Intelligence
Deepen insights for conversion reports, A/B tests, and campaign results to better understand how assets impact the ecosystem they live in – whether that is a website, email campaign, or display ad. Brandfolder can now connect with Tableau or any other BigQuery compatible Business Intelligence tool.
Smart CDN v2
Ideal website load times are below 1-2 seconds. Every element on your page needs to load quickly and at high quality to promote good brand experiences. We’ve updated Brandfolder’s Smart CDN with multiple enhancements including optimizations for performance as well as the ability for developers to quickly resize assets directly on the pages they build.
Microsoft Office + Brandfolder Integration
Getting the right visual elements into a project can be tedious. Now, creating on-brand documents and presentations just got easier. With Brandfolder’s integration for Microsoft Office using on-brand, approved assets in Office applications is as simple as drag and drop.
Canva + Brandfolder Integration
Building on-brand designs has never been easier than with Canva and Brandfolder. Users of both systems can design presentations, social media graphics, and more with thousands of beautiful layouts and easy access to their Brandfolder of approved, on-brand assets. When a design is ready, it can be published to Brandfolder with the click of a button.
Translated Sections and Labels
Bienvenue! Users far and wide will be delighted to see we’ve added the ability to localize two of Brandfolder’s most powerful organization features: Labels and Sections! Now, Brandfolder and Collection administrators can upload translations for their Sections and Labels to make them easier to understand and use worldwide.
Figma + Brandfolder Integration
We’ve teamed up with Figma, a leading design platform made to allow teams to build products together. With this new integration Brandfolder and Figma users can access their Brandfolder of approved digital assets to easily build on-brand designs in Figma. After completing a design, you can even publish the final product as a new asset in Brandfolder.
Publish from Smartsheet
With Brandfolder and Smartsheet, combining the best of digital asset and collaborative work management makes the handoff from creative production to distribution seamless. Smartsheet and Brandfolder users can now publish completed assets directly from Smartsheet to Brandfolder.
Brandfolder + Gelato Integration
Brandfolder has added Gelato to our portfolio of integrations making consistent and quality printed materials possible worldwide, while lowering costs and environmental impact.
By combining Brandfolder’s leading digital asset management platform with Gelato’s largest global network of on-demand print production and distribution partners, our mutual customers can now easily manage, print, and distribute their brand assets whenever and wherever they need them.
Portals: Curated Content Experiences for your Brand
Portals are like a customizable homepage for your assets and are the best way for admins to curate specific asset experiences for any use case or stakeholder. Building Portals is incredibly easy and requires no technical prowess; the simple UI makes it easy for anybody to create valuable curated content experiences in just a few minutes with a click-and-drag interface.
ZIP and Sketch Thumbnailing
Brandfolder now auto-thumbnails ZIP and Sketch files upon upload. If the ZIP/Sketch file contains images, we will find them and use up to 4 to create a collage for the thumbnail. Auto thumbnailing helps keep your Brandfolder beautifully visual, while enabling quicker discovery of assets for your DAM users.
Multi Language Assets
Brandfolder is now more global ready than ever! Editable users (collaborators, admins, and owners) can now easily add and edit asset names, descriptions, tags, and custom fields in multiple languages. Consumers of a Brandfolder (i.e. guest and non-users) can then read asset details in their preferred language with a toggle in their View Options.
Available languages are configured in the admin settings. Then asset details in multiple languages can be edited at the individual asset level, to many assets at once with the bulk toolbar, or in batch mode with CSV Metasheets.
Download CSV Metasheets
Making bulk edits to metadata in Brandfolder is easy. With CSV Metasheets, admins and collaborators can easily select multiple assets in a Brandfolder and download them into a CSV file to make edits to tags, custom fields, asset names, and descriptions en masse.
Webhooks
We've made our Webhooks more robust with improved documentation for our API users. Webhooks enable monitoring your Brandfolder for change events such as creation of new assets, edits of existing assets, and deletion of assets. Webhooks can be used to seamlessly keep your other systems that are integrated with Brandfolder updated and in sync.
CMYK to RGB (and vice versa)
Brandfolder now allows non-designers to convert asset colors from CMYK to RGB and vice versa. The CMYK <> RGB feature helps eliminate asset requests for your designers. It also improves productivity for all users by not having to wait on a designer to download an asset, convert to a different color profile in complicated software, and reupload the asset for specific channel color specifications.
FTP Ingest workflow
With our new FTP Ingest workflow, users are able to quickly ingest large file sizes, and large quantities, from an FTP server directly into Brandfolder.
Admins can set up FTP connections from the bulk management section of a Brandfolder, and then set up rules to automate the flow of where assets should be placed upon ingestion – like Brandfolders, Collections, and Sections.
This workflow helps speed up and automate the ingestion process. For example, a photographer can shoot images and automatically upload assets from their camera, to Brandfolder, on the fly.
New: Request Download workflow
With the Request Download feature, admins can create share links where downloading assets is disallowed until the user requests access.
When Request Download is required, users are prompted to fill out a form, and the form then notifies the admin to the download request. Admins can either approve or deny the asset download request with reasoning as to why.
This new Request Download workflow helps automate the process of approvals and ensures all assets being downloaded are not only approved, but also on-brand.
Convert metadata into custom fields or tags
With the new Metadata Conversions feature, admins can set up rules to convert embedded and extracted metadata fields into Custom Fields or auto-tags. This helps automate the searchability of metadata and optimizes the ongoing management of your Brandfolder over time. These conversions apply to not only existing assets, but can also be retroactively applied.
'My Favorites' now 'My Boards'
Previously known as My Favorites, individual users can now gather groups of assets into Asset Boards, otherwise known as "My Boards." Boards allow for efficient organizing and super quick access to favorited assets from different Organizations, Brandfolders, and Collections.
Select the desired assets, click 'Add to: My Boards' within the bulk action bar, and locate those assets within the profile section of your Brandfolder.
New View Options
Users can now toggle between different view options for how they want assets to be displayed within a Brandfolder. View options are, also, unique to the individual, as well as different Brandfolders and Collections.
Different view options include:
- Thumbnail or list view
- Sort by
- Assets per section
- Show custom fields
- Hide empty sections
Print contact sheet
With contact sheets, users can now preview multiple assets in a clean layout view before printing. Contact sheets are a common need for photographers or editors trying to easily print multiple assets, while stripping away extra headings, text, and unnecessary shading.
Prioritize your Custom Fields
Now, Brandfolder admins with a lot of custom fields can select up to 5 to be prioritized or highlighted for their users in the bulk management section of Brandfolder.
Prioritized custom fields are displayed at the top of all custom fields listed for an asset within its modal, as well as on the thumbnail version if selected "show custom fields" in our new "View Options" button.
Comments & Annotations for enhanced workflow
Now, admins and collaborators can improve their efficiency by collaborating on assets directly within the Brandfolder platform. Instead of manually switching between tools, comment and annotate on the asset itself to save time.
And, Brandfolder customers can take advantage of the rest of our suite of workflow features for better collaboration–features like our Advanced Adobe Creative Suite intregation, approvals, notifications, and version timelines.
Custom Brand Intelligence reports
Marketers and creatives are constantly being told to be more data-driven, but you shouldn’t have to tackle the facts and figures alone. Check out the comprehensive, and custom, reports Brand Intelligence can run to put your DAM's benefit in clear, digestible context.
Collections drop down for quicker findability
New and improved! Now, admins and collaborators can search for Collections from within the Collections dropdown at the top of each Brandfolder. For those customers with thousands of Collections, this drastically speeds up the findability of specific groupings of assets – permissions still holding.
Brand Intelligence: Our most important launch yet
Tedious, time-consuming tasks like manually tagging and sorting assets shouldn't take up your entire day. And now, they don't have to. With Brand Intelligence, our proprietary AI engine powering the Brandfolder platform, marketers and creatives can:
- Improve search accuracy & asset recommendations using brand-specific tags
- Increase the findability of assets
- Reduce content waste and costly duplication
- Plan campaigns with strategic insights
The best part? There's no additional work on your end. Brand Intelligence adapts to you.
Custom and Preset Cropping
With Custom and Preset Cropping, marketers and creatives can save time on exporting and deploying digital assets. This new feature makes it effortless to freeform crop or prepare images for social media within the Brandfolder UI.
Whether your brand thrives on Twitter, Facebook, Instagram, LinkedIn, or Pinterest, Brandfolder helps consistently implement your brand and meet each platform's image standards.
Announcing: Advanced Video Functionality
Brandfolder’s advanced video features just got a major facelift. Stream and process videos faster than ever with HTML5 native functionality; auto-tag full videos for quicker and more efficient searching of assets; or, select our speech-to-text functionality that transcribes your video and adds it to your metadata for enhanced findability.
New Brandfolder + Sketch Integration
With Brandfolder's new Sketch integration, creatives can save time by searching, accessing, and inserting assets from Brandfolder without ever leaving the Sketch application. Our plugin seamlessly displays assets from a user's organization, Brandfolders, assets, and even attachments, and allows you to add them directly to a Sketch artboard.
New & improved Sign In page
We've refreshed your Sign In page to look and feel more like a brand portal, so all users can have a consistent experience at every touchpoint.
Public Brandfolders are more accessible, Brandfolders with access requests are clearly labeled, and we encourage you to upload a background image that reflects your brand.
Check out our Knowledge Base article to learn how to customize your Sign In page.
Brandfolder is now available in 15 languages!
Brandfolder has gone international! Users can now enjoy the product in 15 different languages, including: Spanish, French, Dutch, Japanese, Chinese, German, English, Thai, Swedish, Italian, Portuguese, Korean, Finish, Greek, and Norwegian. From the footer, toggle to your preferred language.
Now that's awesome! Or should we say: now that's impressionnant, increíble, φοβερός, or น่ากลัว!
Send-to-Print
Send-to-Print is a customizable feature that enables users to email brand materials to selected printing companies, directly from your Brandfolder. Read more about benefits of Send-to-Print here.
Bulk Tagging and Custom Fields!
Easily manage all of your tags in one consolidated location for better consistency and organization throughout your Brandfolder. Create, update, delete, and re-sort tags in bulk through custom fields.
Brandfolder's Slackbot is live!
Customers can find and view assets, as well as manage Brandfolder notifications from their company’s Slack app. Learn more about how it works.
Brandfolder now in other languages!
We're working on making Brandfolder more accessible to our international users, so we've provided a translation tool for the platform. From the footer you can now switch to other popular languages like Chinese, French, and Spanish. More to be added over time!
Suggested Tags
Tagging has never been smarter - Brandfolder’s machine learning now suggests tags for your assets based on other assets in your Brandfolder, as well as your tagging habits. Navigate to the asset modal 'Edit' tab to see it in action. The machine learning accuracy that drives this will continue to improve over time.
Asset Score is live!
Take the guesswork out of which creative assets are actually working for your brand. Asset scores help you to quickly understand the success, and potential success, of a piece of brand collateral.
Advanced Version History ⏮
Now you can see, download or revert to previous versions of an attachment. From the asset "Usage" tab users now have robust oversight into all the changes made to attachments, ensuring content is never lost.
Be Notified About Expiring Assets 🔔
Users who have downloaded assets with an expiration date will receive notifications that the assets will be expiring soon.
Replace Attachments
From the asset's "Edit" tab you can drag and drop a file (or browse for one) to replace the attachment. Previous versions of your attachments will remain stored in the "Version History" under "Status."
Contentful Integration
We love Contentful's headless CMS and you should too. Now you can easily utilize assets, imagery, and metadata inside Brandfolder directly within Contentful.
Asset Modal Redesign
Our asset modal has a new look! Some of the new changes include:
- Reorganization with the tab navigation
- In-depth usage monitoring with share link and CDN link tracking
- CDN link-builder with size and file type customization
- Duplicate and similarity detection
- Workflow enhancement
Password Strength 🔐
To further ensure the security of the Brandfolder platform, new users are required to create a complex password with strength standards.
Strict Search Within Organizations 🔍
From your brand's Org page users will now see a more refined search input, as well as an option to only search on strict terms.
New Integration: Brandfolder + JIRA
Brandfolder is now integrated with the #1 workflow platform, Atlassian's JIRA. Find out how Brandfolder works with your team's JIRA account.
Microsoft Office Plugin
Easily insert images from Brandfolder into your PowerPoint presentations and Word documents.
Duplicate and Similar Images
Our machine learning models are getting better everyday. Quickly find duplicate images and similar images based on many different asset features.
List View, Filters, and Sorting
We love our UI and now we love it even more. With the additions of list view, filters, and more sorting options; Brandfolder is now faster and easier to use then ever before.