Rafael Sbarai

It's a sports analytics service built by engineers, journalists and statistician that helps fans analyze and predict individual athlete and team performance in Cartola.

Our team have been managing a custom filter for Instagram to understand how can I improve the engagement between our consumers and the platform.

Development of new video formats and more than 30 podcasts with a team of 12 multidisciplinary professionals

I've been mentoring students who participate and choose Sport as a subject in the Hackathon Globo, focused on content and journalism

New revenue earned by a parternship between Magazine Luiza and Cartola: articles and a league with prizes for Cartola game users.

Project that uses semantic (positive or negative) information from Twitter: the tool measures the performance of the Brazilian clubs on Twitter.

Project journalistic in Brazil that uses semantic (positive or negative) information from Twitter: the tool measures the performance of the soccer players on Twitter.

Partnership between Twitter and VEJA that shows celebrities selfies from Carnival 2014

Finalist Award at Hackaton of Campus Party, the biggest technology event in Brazil. Category Journalism and Education

Partnership between Twitter and VEJA to choose VEJA's Person of the Year

Partnership with Amazon to show the best selling eBooks in Brazil

The first project journalistic in Brazil that uses semantic (positive or negative) information from Twitter: the tool measures the performance of the soccer players on Twitter.

I helped create, along with programmers and designers, the app VEJA Minhas Notícias on Facebook. It was a new way to discover contents on VEJA.com through your friends – effortlessly! With the app, you could discover what your friends on Facebook were reading.

It's the first time that Cartola Express brought to the users a special edition to World Cup. The special version followed the proposal to distribute cash prizes at each round, on match days or even in single games for the best scorers of the disputes.

We created new revenue earned with many solutions between Sports Globo and brands (iFood, FIAT, VW, Casas Bahia, JEEP, Bradesco, Brahma...) based on Branded Content for TV Globo, SporTV and GloboEsporte.com.

I've been developing strategies and skills to produce voice assistant content to Alexa (Amazon Echo) and Google Assistant (Google Nest) based on OKRs to understand the behavior of sports news consumption through voice.

I actively participated in the redesign of Cartola, the most popular fantasy game in Brazil. Between 2014 and 2017, I worked with developers, lawyers, designers, researchers and journalists to create a more engaging game. Below, some results:

2015: 2,9 million online users
2016: 6,6 million online users
2017: 8,9 million online users

In 2016, we launched Cartola PRO, a new business model and paid version, that allowed users to compete for prizes.
2016: 134.759 PRO… Exibir mais

I actively participated in the redesign of Cartola, the most popular fantasy game in Brazil. Between 2014 and 2017, I worked with developers, lawyers, designers, researchers and journalists to create a more engaging game. Below, some results:

2015: 2,9 million online users
2016: 6,6 million online users
2017: 8,9 million online users

In 2016, we launched Cartola PRO, a new business model and paid version, that allowed users to compete for prizes.
2016: 134.759 PRO users
2017: more than 334.000 PRO users Exibir menos

I managed 20 people responsible for photos, real time events, social media content produced by athletes and supporters and development audience at GloboEsporte.com.