Rafael Sbarai

📢 Sportsbook Compliance in the Brazilian Esports Market Brazil's booming esports scene is not only captivating fans but also drawing significant attention from the sportsbook industry. As the market grows, ensuring compliance is crucial. Here’s a quick rundown: 🇧🇷 Brazil is quickly becoming a hotspot for esports, with a passionate fan base and increasing investment. 🎮 The popularity of esports presents a huge opportunity for sportsbooks, but it comes with the need for stringent compliance measures to ensure fair play and protect consumers. 📜 Regulatory bodies are focusing on creating a secure and transparent environment for esports betting. This includes measures to prevent match-fixing and to protect the integrity of the competitions. 🛡️ Compliance in the esports sportsbook market involves rigorous checks and balances, ensuring operators adhere to legal standards and ethical practices. At CompliancePlay we specialize in helping operators navigate these complex regulations, providing the expertise needed to stay compliant and foster a trustworthy betting environment. 💬 What are your thoughts on the growing intersection of esports and sportsbooks in Brazil? ✉️ [email protected] #Brazil #Esports #Sportsbook #Compliance #GamingIndustry #Regulation #ResponsibleGaming #IntegrityInGaming #CompliancePlay

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Piggybacking yesterday's PureTek Group post: "Esports, the world of competitive video games, is a booming industry. It is projected to make $4.3billion (£3.3bn) in revenue in 2024, according to Statista, a business data platform. By 2029, global esports revenues are expected to be worth $5.9billion, benefiting greatly from star names — footballers in particular." More scholarships are on the way. More teams and leagues are on the way. More future stars are on the way. Will education seize the opportunity to pioneer this and stand out from their peers by creating an Esports program? #education #edtech #k12 #nj #esports #gaming #sports https://lnkd.in/evdgRuPQ

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It's an absolute honour and privilege to have Carlos Azevedo on the same team and to be able to focus on topics that we're both passionate about. #socialinnovation #yunussocialinnovationcenter #ysic

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Billions of football fans tune in to national and international championships each week. In Brazil, TV Globo, the country's largest broadcast network, airs these matches, drawing millions of passionate fans at least twice a week. TV Globo's Football Sponsorship Package is Brazil's premier advertising platform, offering extensive reach through traditional TV commercials, daily shows, and various formats during matches. TV Globo continually innovates its advertising formats to engage audiences effectively and deliver superior results for sponsors. Forebrain's study focused on evaluating different options to optimize these strategies. TV Globo broadcasts over 90 football matches each year, providing sponsors with insertion opportunities. This research assessed the impact of different sponsorship formats on attention, memorization, motivation (via brain waves), and visualization (via eye movements). Using EEG and eye-tracking technologies, 30 participants viewed condensed football matches, allowing comparisons between old and new insertion styles across six studies. Exclusive algorithms by Forebrain analyzed how each sponsorship affected viewer engagement, demonstrating its potential for brands. An iterative approach refined innovative formats throughout the study period. TV Globo improved sponsorship performance and strategy insights through neuromarketing studies. EEG evaluations of 12 formats showed high viewer engagement during football broadcasts. Sponsorship moments notably enhanced brand memorization compared to overall match experiences. Eye-tracking confirmed adequate brand visibility. This research improved Globo's sponsorship package and validated the effectiveness of its advertising formats. It introduced an iterative approach that inspired the creative team to develop better formats. With football's massive appeal, Globo offers the prime platform for sponsors to engage effectively. Using neuroscience, Forebrain helped Globo innovate sponsorship formats that drive better brand outcomes. Neuromarketing techniques enable media companies to create impactful TV commercials and sponsorships. Contact us today for expert assistance! #consumerbehaviour #neuromarketingresearch #videoresearch #eyetrackingresearch

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A Publicidade chegou aos chatbots que utilizam Inteligência Artificial. "Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ads could soon start appearing in placements for Rufus users in the U.S. Ads will be shown based on Amazon search and conversational context, Amazon says, and Rufus may generate text to accompany existing ad copy in certain cases." #ads #digital #digitalbusiness #publicidade https://lnkd.in/dq9QXx2b

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⚽ Exploring Brazil's Passion for Football and the Challenge of Piracy Did you know that 44% of Brazilian users have showed a preference for watching live sports online? This preference was also notably high for live football, with 36% of users favoring this specific sport. 📺 But what types of content do #LATAM users consume the most on a daily basis? Telenovelas and #sports are the top daily content choices in the region, with 48% and 32% of users respectively consuming these types of content every day. Notably, #Brazil leads LATAM in daily sports viewership, with 39% of Brazilian users watching sports content every day. Recently, the Copa América 2024, the premier football tournament for the top 16 national teams in the Americas and the oldest tournament in the world, was held in the United States. In Brazil, Grupo Globo had exclusive broadcasting rights for the tournament, which was available through three streaming platforms: Globoplay, Vivo Play, and Sky+. However, BB Media's insights revealed a significant issue with illegal streaming of football tournaments in LATAM. For Copa América 2024, matches were found on over 71% of illegal websites. The situation was even worse for Copa Sudamericana 2024, a championship organized by CONMEBOL for teams from its 10 affiliated LATAM countries, where nearly 80% of the matches were available on illegal sites. While Brazil's passion for #football drives high viewership and engagement, the significant issue of online piracy presents challenges for broadcasters. Addressing piracy and ensuring fair access to content will be crucial for supporting the sports industry and protecting the interests of legitimate broadcasters. 📧 Do you want to know more about the M+E industry in Brazil? Join Henrique Rodrigues at Conecta Latam or contact us at [email protected]

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Regulation of Artificial Intelligence: An Urgent Need for Brazil. A recent survey I conducted through IDEIA shows a clear trend: over 70% of Brazilians believe it is essential to establish regulations for artificial intelligence (AI). This survey, reflecting growing awareness of AI's impacts, underscores the urgent need for a robust and effective regulatory framework to ensure the ethical and safe use of this emerging technology. I want to share with you some crucial factors from this research: 1. Protection of User Rights: AI regulation helps protect individual rights, ensuring that their information is used ethically and responsibly. 2. Safe Innovation: Clear standards encourage innovation within safe limits, promoting the development of AI solutions that benefit society without compromising security. 3. Bias Reduction: Establishing rigorous criteria for AI development and implementation can help reduce biases, promoting fairness and equity in automated decisions. An international example of such regulation is the European Union. We can learn a lot from the European Union, which is at the forefront of creating a comprehensive regulatory framework for AI. The EU AI Act sets strict criteria for identifying and mitigating risks associated with complex systems, requiring developers to meet stringent safeguards before bringing their technologies to market. This type of regulation is essential to ensure that AI models are safe and ethical. So, what is the best path for Brazil? I believe that in Brazil, following examples of international legislation can be an effective way to ensure that AI use is beneficial and safe. It is essential for policymakers, companies, and civil society to work together to develop a regulatory framework that reflects Brazilian needs and values. The IDEIA survey, coordinated by me, highlights a clear consensus: AI regulation is necessary not only to mitigate risks but also to foster a responsible innovation environment. Implementing well-defined standards can ensure that AI positively contributes to society, promoting technological advances that respect and protect individual rights. Let's continue this conversation about how we can shape a safer and fairer future with artificial intelligence. Share your opinions in the comments! For more details on the survey, check out the full article here: https://lnkd.in/d-ns7X5C #ArtificialIntelligence #AIRegulation #EthicalAI #TechGovernance

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I'm excited to share my latest article published in Brazil's leading website for marketers, Meio&Mensagem, where I dive into how digital experiences and how live sports content are transforming the way we consume live global events like the Olympics. In this piece, I explore the shift from traditional channels to personalized, data-driven experiences, and how brands are adapting to accommodate shifts in consumer preferences around privacy and the uncertainties in the regulatory environments across the globe. 🏅 The real winners of the Paris Olympics weren’t the athletes— it was you. 🏅 From the rise of platforms like caze.tv in Brazil to the changing ways consumers across Japan and the U.S. engage with content, it’s clear that the way we experience global events is rapidly evolving. 📖 Read the full article here: https://lnkd.in/eqFyWPJh I’d love to hear your thoughts on how customer experiences are changing and what we can learn from the Olympics. Did you find yourself connecting with individual athletes in new ways this go around? We've come a long way, and still have a long way to go. Let’s connect and discuss! #CustomerExperienceTransformation #CX #Olympics #PersonalizationatScale #DataPrivacy #LTVOptimization

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In our recent article, we collected data from Esports Charts & Streams Charts to determine the number of Unique Authorized Viewers for Brazilian community casters of different esports disciplines. The goal was to note the similarities and differences between these esports audiences. To represent League of Legends, Baiano was selected, while loud_coringa was picked for Valorant. Lastly, for Brazilian Counter-Strike, Gaules was chosen as the face of the community. As always, link in the first comment. #esports #viewership #leagueoflegends #valorant #cs2

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👉"Build Strong Soccer Skills with SoccerFlix's Cost-Free Solution" 🔥 Best Online Soccer Academy 🎯How does working with a soccer trainer differ from self-training? 👉https://amzn.to/3DP6Wdh #nwsl #scout #oportunidade #coaches #sportsmarketing #sales #amazing #startup #celebration #trending

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Blasting off into the podcast universe has been quite the adventure! Let me share a bit of our journey and how you can hop aboard 🎙️🔥 Since last October, the Product Weekend Podcast trio, Rui Galvão Brito, António "Tojal" Rocha 🤹 and myself, have been curating engaging conversations in our Podcast. We've been lucky enough to chat with some of our Product Management idols – Melissa Perri, Leah Tharin, ✨ Büşra Coşkuner, Ben Williams, Radhika Dutt, to name a few. The feedback has been incredible! Our unique conversational style and insightful release notes have differentiated us from the traditional podcast, but we're still working on reaching more ears 🎧 Here’s where you come in. We need three little favors from our fantastic community: 1️⃣ If you haven't tuned in yet, take us along on your next commute! 🚗 2️⃣ If you've enjoyed our show, we'd appreciate a 5-star rating on Spotify. Don't forget to share it with a friend (or group) who might find it valuable 🌟 3️⃣ If you've been down this road and have experience building and marketing podcasts, we'd love to hear your journey and learn from your experiences 📢 We appreciate all your support. Let's keep the conversation going! #product #podcast #productmanagement #community

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It is a pleasure to be one of the invited judges to evaluate the best startups and help entrepreneurs become global entrepreneurs. I am very grateful to be alongside many other great judges at this significant event with a global impact on the innovation and startup ecosystem. Special thanks to my mentor, Liliam Carrete 🌍🚀. #StartupWorldCup #GlobalEntrepreneurship #InnovationEcosystem #StartupJudging #ThankYouMentors #TransformingPeople #LeadingChange #TransformingBusinesses #DevelopingIdeas #BusinessGrowth

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⚽️SoccerFlix.net is the best #Free option to build technical skills 👍 What's the best #soccer academy near me? 💣Wanna speed up skills? 👉https://bit.ly/3HIYUET #nwsl #scout #oportunidade #coaches #sportsmarketing #sales #amazing #startup #celebration #trending

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🌟 Exciting News! 🌟 Less than two weeks ago, I launched a new project, TwitterFilesBrazil.com, with the mission to enhance access to crucial journalistic work regarding social media and political influence in Brazil. Here are some thrilling stats from our first 10 days: 🚀 251,000 unique visits 🇧🇷 239,533 visitors from Brazil 🇺🇸 6,415 visitors from the USA 💌 Over 400 emails of thanks and support received 📊 Google search average position in Brazil: 14th. In the USA, we're consistently hitting 4th or 5th place for keywords "Twitter Files Brazil" and "Twitter Files Brasil." This site is an independent effort that reproduces work done by dedicated journalists. We have no direct association with the authors but aim to spread their crucial findings to a broader audience. A massive thank you to everyone who has supported and shared our content. Your enthusiasm fuels this project! #TwitterFilesBrazil #Media #Journalism #DigitalMedia #IndependentMedia

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Finalmente, um pouco de ordem e progresso. Brazil enacts landmark legislation for its video game industry. The new law is expected to create more opportunities for the gaming sector Brazil has enacted a new law that redefines the legal landscape for video games, providing a comprehensive framework to support and regulate the industry's future growth. The legislation is the result of two years of discussions and advocacy efforts by games trade body Abragames - Associação Brasileira das Desenvolvedoras de Jogos Digitais, along with regional associations and game studios across the country. "The Legal Framework for Games will stimulate industry growth, create employment opportunities, combat illegal activities, and lessen tax burdens. This will give the Brazilian gaming industry greater visibility and legal clarity." Senator Leila Barros, one of the key proponents of the bill, said, Abragames' president, Rodrigo M. Terra, highlighted the broader implications of the new legislation, stating, "This is a win for Brazil, not just the gaming industry. The Legal Framework will bolster the ecosystem of creation and production in one of the world's fastest-growing sectors, positioning Brazil to be recognized for its vast potential in this crucial segment of the creative industry. The new law should attract significant private investments, both local and international, reduce bureaucratic obstacles for importing materials, and encourage greater support from regional and federal authorities." I may be biased, however, Brazil is such an untapped market for gaming. Everyone in Brazil loves gaming, and have been passionate about gaming for the past quarter century, be it narrative single player games to competitive esports. So happy to see this pass.

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