Mariana Fonseca

A key topic at the upcoming #Horasis Global Meeting in #Vitória, the state capital of #EspíritoSanto, #Brazil. The two-day event, taking place from October 25-26, 2024, will bring together leaders from businesses and governments to find solutions to pressing global challenges, including climate change, inequality, and peace. 💡 Bridging the Rural-Urban Digital Divide 💡 📌The widespread availability of internet connectivity has transformed many aspects of our lives. From communication and commerce to education and entertainment, access to reliable, fast, and affordable internet has become crucial for promoting economic and social development. Despite significant technological advancements and widespread adoption over the last few decades, substantial gaps in digital access and varying levels of digital literacy persist. The COVID-19 pandemic highlighted the impact of this digital divide, emphasizing the need to address it. 📌During the acute phases of the crisis, as numerous activities migrated online, unequal access to reliable internet affected the ability to perform activities from home, increasing potential virus exposure for the unconnected. The disparities in internet connectivity had particularly negative impacts on educational achievement, access to telemedicine, and the adoption of remote working. 📌The increased ubiquity of smartphones has driven the adoption of mobile phones and mobile internet globally. Nearly 70% of the global population now owns mobile phones, a 2.4% increase from the previous year. Currently, 5.44 billion individuals worldwide have internet access, representing about 67.1% of the global population. 📌However, a deeper look reveals significant differences in internet accessibility, affordability, and speed. There is a stark contrast in the availability of fast and affordable internet between urban and rural areas. Several factors contribute to this divide, including infrastructure, economic conditions, digital literacy, geographical challenges, policies and regulatory barriers, and social and cultural factors. 📌This narrative holds true for many countries, including Brazil. A World Bank study indicates that internet access, a critical gateway to education, job opportunities, and essential services, remains unevenly distributed in the country. The research shows that wealthier individuals typically enjoy seamless connectivity, while poorer populations often struggle with limited or no access. This disparity perpetuates socio-economic divides and hinders development. Horasis #Inspiringourfuture https://lnkd.in/eAVsiMKP

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In my ongoing collaboration with Professor Marcelo Zuffo from the USP - Universidade de São Paulo in #Brazil, I am continually inspired by our discussions and insights into the future of the semiconductor industry. Reflecting on our past conversation at CES 2024 was particularly enlightening as it highlighted the significant strides emerging markets are making in this field. Professor Zuffo, a leading figure in Brazil's technological advancements, provided a comprehensive overview of the country's burgeoning semiconductor landscape. The increasing demand for electronics in Brazil, driven by a tech-savvy population and a robust manufacturing sector, is positioning the nation as a substantial electronics consumer and a new player in the global semiconductor ecosystem. The rapid growth of sectors such as consumer electronics, automotive, and telecommunications in Brazil underscores the country's expanding influence and potential. Our conversation delved into the strategic initiatives Brazil is undertaking to enhance its semiconductor capabilities. With government support and substantial investments in research and development, Brazil is poised to become a future leader in the semiconductor supply chain. Professor Zuffo's insights into these developments are a testament to the innovative spirit and forward-thinking approach of Brazilian technologists and policymakers. The discussion also touched on the broader implications of Brazil's entry into the semiconductor market. As emerging economies like Brazil ramp up their semiconductor ecosystem production, the global industry stands to benefit from increased diversity and resilience in the supply chain. This shift not only promises to meet the growing global demand for advanced electronic components but also fosters international collaborations and knowledge exchange. Reflecting on the impressive statistics and trends shared by Professor Zuffo, it is evident that Brazil's semiconductor sector is on a trajectory of significant growth. The country's commitment to advancing its technological infrastructure and capabilities is set to make a profound impact on the global stage. As an industry evangelist, I am excited to continue monitoring Brazil's progress and contributions to the semiconductor industry, anticipating the innovative solutions and advancements that will emerge from this dynamic region. In summary, our collaboration with Professor Marcelo Zuffo at CES 2024 reaffirmed the pivotal role Brazil is expected to play in shaping the future of semiconductors. The nation's strategic focus on technology and innovation, coupled with a strong demand for electronics, positions it as a key player in the global semiconductor narrative. I look forward to witnessing and reporting on Brazil's journey as it carves out its place in this critical industry.

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🔔 Launch of Brazil's National Bioeconomy Strategy On June 5, 2024, Decree No. 12,044 was published, establishing the National Bioeconomy Strategy. This strategy aims to promote a sustainable economic development model that integrates the conservation and regeneration of biodiversity with the valorization of scientific and traditional knowledge. The decree sets a 30-day deadline for the establishment of the National Bioeconomy Commission, which will be responsible for developing the National Bioeconomy Development Plan. This commission will be formed by a joint act of the Ministry of Environment and Climate Change, the Ministry of Development, Industry, Commerce and Services, and the Ministry of Finance. The objectives of the National Bioeconomy Development Plan include defining the necessary resources, actions, responsibilities, goals, and indicators for bioeconomy development, aligning with sectoral policies such as environmental protection, industrial development, science and technology, agriculture, food security, biodiversity, and regional development. It also encompasses thematic areas like financial, normative, and regulatory instruments, data and information management, sustainable infrastructure, and professional and technological education. The plan will be developed within sixty days (60) from the establishment of the National Bioeconomy Commission and aims to foster sustainable and innovative development, benefiting both the environment and the Brazilian economy. This decree represents a significant step towards positioning Brazil as a leader in bioeconomy, promoting sustainability, innovation, and social inclusion. #Bioeconomy #Sustainability #Legislation #Innovation #Environment

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Tech Innovator Award Finalists in Brazil! We are thrilled to spotlight five visionary startups that are finalists for the Tech Innovator Award by KPMG Brasil! Each of these groundbreaking companies is pushing the boundaries of technology to tackle critical challenges and make the world a better place. Here’s how they are connecting technology with real-world impact: 1. Huna Huna - Vinicius Ribeiro Sector: HealthTech Imagine a future where detecting multiple types of cancer is as routine as a blood test. Huna is making this a reality by combining AI with routine blood exams, transforming early cancer detection and improving treatment outcomes. Their technology is not just advancing diagnostics—it’s reshaping our approach to cancer care. 2. PBSF – Protecting Brains & Saving Futures - Gabriel Variane Sector: HealthTech In the race against time for premature babies, PBSF leads with its Digital Neonatal Neurological ICU (Neon ICU). By integrating telemedicine, AI, and continuous monitoring, PBSF is protecting the most vulnerable newborns from brain injuries, gathering invaluable data to drive future innovations. Their work ensures every tiny brain gets the best start possible. 3. Orby, Co. - Duda Franklin Sector: HealthTech Orby.co is revolutionizing neuromodulation with a deeptech solution that stimulates neuroplasticity to repair damaged nerve pathways. Using non-invasive electrical stimulation, Orby enhances recovery for patients with neuromotor dysfunctions, demonstrating how advanced technology can lead to holistic healing and improved quality of life. 4. so+ma - Claudia Pires Sector: CleanTech In the world of recycling, SO+MA is setting new standards with its Recycling Incentive Program. By rewarding citizens for recycling and offering its methodology as SaaS, SO+MA is promoting environmental responsibility and creating a culture of sustainability. They are proving that even small actions can lead to significant impacts on our planet. 5. Abstra - Bruno Vieira Costa Sector: SAAS Abstra is democratizing solution development with its Python-based, AI-powered tool. By making workflow creation accessible to everyone through a Smart Console that interprets natural language and translates it into machine code, Abstra allows users to interact in real-time with every stage of the process, simplifying solution building for everyone, even those without programming experience. These startups are not just finalists—they are pioneers shaping the future of health, sustainability, and technology. Stay tuned as we celebrate their remarkable achievements and innovations. #TechInnovator #Innovation #Startups #HealthTech #CleanTech #SAAS #AI #KPMG Carolina de Oliveira Jean Paraskevopoulos Neto Gustavo Grigorine Conor Moore Lindsay Hull Hazel Panter

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