Marcio Santoro

It's forecasted that Brazil will experience the highest growth in advertising spending in 2025 among the 10 largest ad markets worldwide, with a projected increase rate of 12.4%. China and India will follow with estimated expansions of approximately 10.8% and 8.7%, respectively. Meanwhile, ad expenditures in Germany, Japan, and Australia were predicted to rise by less than 4% in 2025. For more industry updates, visit https://ampx.io/ #programmaticadvertising #advertisingspend #ad #ADGrowth #digitaladvertising #advertisement

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Join us for another episode of Performance Talks, featuring an insightful conversation between Maren Lau, Latam Regional VP at Meta, and Camila Nunes, CMO Brazil at Amazon, live from this year's Cannes Lions International Festival of Creativity 🇫🇷 Camila shares her expertise on adapting global brands to local markets, highlighting the importance of cultural nuances, and also discusses how WhatsApp has helped Amazon connect with its customers and selling partners in Brazil. 💬 AI-powered performance, branding and other industry trends were also part of the chat. Tune in to learn more! 🤖💡 #PerformanceTalks #CannesLions #Marketing #Branding #WhatsApp

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Taking a leap into the expansive world of FAST channels, Amagi and Globo are charting new territories in the Brazilian market, thanks to the facilitation of AD Digital. Get the insider scoop here: https://lnkd.in/gagPQfd5

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Meet Augusto Veríssimo: At the Helm of Wise Metrics I’m Augusto Veríssimo, often called Guto. I founded Wise Metrics to integrate data science with strategic marketing insights. My career is grounded in significant roles such as Strategy Director for Dentsu Aegis Network and Brand Planner at BBDO Brazil, where I led initiatives for major brands including ABInbev, Audi, and Mars. Educated at the Pontifical Catholic University of Rio de Janeiro, I further advanced my expertise at Miami Ad School and ESPM—one of Latin America's premier institutions for communication. Additional studies at Fundação Getúlio Vargas enriched my understanding of strategic market management. I am proud to have been recognized with awards such as the WARC Prize for Connections Strategy, Jay Chiat Awards, and Effie Awards in both Latin America and Brazil. At Wise Metrics, our mission is to harness complex data to devise actionable business strategies, enabling companies to achieve superior decision-making and market performance. Join us as we guide businesses through the intricacies of the digital landscape. #Leadership #DataScience #MarketingStrategy #DigitalTransformation #Innovation #WiseMetrics #MeetTheFounder

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NEWSROOM ORIGINALS | Despite cost challenges and global economic struggles, conferences and corporate events are considered one of the most important tools when it comes to inspire and align, people and business. In her latest article, our Chief Media Officer Nathalia Toledo proves the reason is simple: relevance. Read the full piece in our #Newsroom: https://lnkd.in/d_KPvWnH #WinWorldNewsroom #WinWorld #InspiringTheFuture #leaders #leadership #business #corporations #originals #creativity #culture #corporategatherings #impactfulconferences #leadershipretreats Carlota Ribeiro Ferreira | Joana Horta e Costa | Mayra Coelho Gonçalves | Filipe Reduto Gaspar | Francisco Villa de Brito | Carlota Mexia de Almeida | Mónica d'Eça | Pedro Bleck da Silva

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Last week, IAB US and IAB Europe unveiled the In-Store Retail Media Definitions and Measurement Standards, created to address the rapidly expanding in-store retail media opportunities. 🔊 These standards offer unified definitions, #measurement guidelines, and ad format best practices for #instore advertising. The goal? To bring consistency and clarity to this booming space. ⬇ Learn more and download here: https://lnkd.in/g-xz9pc3 #InStoreAdvertising #IAB #MeasurementStandards #RetailInnovation #AdTech Jeffrey Bustos

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