Ana Minuto

For many years now I have been working with the wonderful organization Womens Leadership Forum. They are focus on women's leadership. I was a speaker at their events, and I am also a mentor for the program. In Brazil, I saw a very interesting mentoring program for women called Nós por Elas - Mentoria para Mulheres - IVG and I am indpired by her leader Edna Vasselo Goldoni Several times a year there is a recruitment process for those who want to become a mentee in the program. Interestingly that the program opens on a certain day at 10:00 and closes applications pretty quickly. There are a lot of people who want to get into the program: in the last recruitment there were 4400 applications from all over the country. Those who are selected get free mentoring from other successful women who have made incredible careers in their own businesses or in major organizations. I decided to apply for the first time too, as I was interested in getting support in my integration process in Brazil. But my profile didn't fit the criteria of the program. But my application let me participate in some of their events. Yesterday I went to an interesting workshop about networking. There were about 180 participants. What I remember: 🔹 The brilliant Ana Paula Alfredor gave a very cool talk about the importance of goal setting (gave a detailed list of possible goals) and how it affects the development of contacts 🔹Gave great strategies for tuning in to contacts and approaches for success from growing your network 🔹 Discussed where and how to make contacts. Unusually for me, it was very popular to expand your circle of contacts at the gym (apparently everyone socializes there) and at church. Churches do create a very strong community here, there are many different ones and they form strong contacts between their members. In general, taking into account that in Brazil people easily enter into dialog the point of contact can be absolutely вшааукуте: starting from store and school and finishing simply acquaintance during a walk. And, of course, at the end of the meeting there was practice - networking. In mini-groups we socialized, introduced ourselves. Traditionally, the exchange of contacts in the general chat allowed us to get a lot of new contacts in LinkedIn. It was interesting to learn that some people applied for this program Nos por Elas many times over the course of three years (until they finally got the participation they wanted). In general, I like this program a lot. It seems to me that this is a great initiative, one of those that can also be implemented in any country.

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Where are the opportunities brought by Environmental policies that may benefit both U.S. and Brazilian companies in the near future? Register here https://bit.ly/3XVZQ0N for next Tuesday 22 Oct. webinar as part of the milestone of 200 years of diplomatic relations between USA and Brazil, FGV Europe together with the Brazilian Consulate in New York is bringing together top names to debate sustainability, climate change, environment and business! Is great to have LAT Global along with InvestSP, Amcham-Brasil and Oxford Group USA and other partners suportting this international event that will debate the US$ 866 Billion in clean energy and manufacturing investment and subnational opportunities that states like Missouri and Sao Paulo can present to the international market. Thanks FGV Europe, Vanessa Africani, Mariana Fleischhauer Corrêa da Costa Cesar Cunha Campos for the opportunity to collaborate.

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Scispace I Insight from top 4 papers How does perceived social support impact employee turnover rates in different industries? “Organizational support, social support, and turnover intention in brazilians it professionals” In this paper , the authors explored the influence that organizational support and social support has on the turnover intentions of IT professionals through quantitative approach, the research applied the perceived Organizational Support and Turnover Intention scales, with the findings indicating that the perception of support has a significant and negative correlation with turnover intention. Sant'Anna, A. S.; & Diniz, D. M. (2023). Organizational support, social support, and turnover intention in brazilians it professionals. Revista Economia & Gestão, 23(64), p. 6-24.

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such a vital concept at every level of education

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What if the secret to powerful leadership lay in two words from opposite sides of the world? In Brazil, there's caprichar—a word that doesn’t translate easily. It means putting care, passion, and attention into what we do, no matter how small the task. It’s a way of creating that honors even the tiniest details. And then there’s Japan’s wabi-sabi—the art of embracing imperfections, of seeing beauty in the incomplete, the flawed, the “almost.” Imagine combining these: a leader who caprichars in their work, pouring in intention and dedication, but who also embraces the wabi-sabi of it all—the beauty of imperfection, of lessons learned along the way. In a world that often glorifies speed and perfection, these words remind us that the best work is heart-driven and full of humanity. Today, let’s ask ourselves: where can we caprichar and celebrate wabi-sabi? Because the true mark of a leader is one who knows when to lean into both. ☺️

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Dicas da Staff RH!

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🌱 Today, we had a productive meeting to discuss our vision for 2025 at Instituto Orizon Social!   We’re excited about what lies ahead for the Institute, especially the deployment of our new projects next year, the identification of young talents, and the opportunity we have to foster their growth through education, skill development, and leadership programs. By engaging these future leaders, we aim to cultivate a strong sense of environmental stewardship, and a commitment to circular economy principles and decarbonization within their communities. As we move forward, we’re dedicated to creating opportunities for youth to take an active role in sustainability initiatives.   By partnering with local organizations and schools and engaging in the development of co-benefits for Orizon Valorização de Resíduos' Carbon Credits Projects, we aim to position Instituto Orizon Social as a leader in driving youth engagement and empowerment. We are sure that, together, we can shape a brighter future where young voices and talents are at the forefront of positive change!   #InstitutoOrizonSocial #SomosOrizon #Sustainability #CircularEconomy #Decarbonization #2025Planning

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University social responsibility and empathy in organizations... Purpose The purpose of this paper is to analyze the relationship between empathy and social responsibility (SR) practices in a university organization in Brazil during the COVID-19 pandemic in 2020. Design/methodology/approach The research was qualitative, using case study methodology. The case study was about the Brazilian organization Ânima Educação, which is the greatest among the five largest publicly traded education companies in Brazil. Secondary data collection and content analysis was carried out. Findings As emotional response toward the problems caused by the pandemic, the company's leadership adopted an empathic behavior, allowing traces of its empathic culture to emerge. Empathy was expressed through the implementation of SR practices aimed at workers (policy of not firing in the first two months of the pandemic), at students (provision of technological apparatus, online classes, physical/psychological assistance and negotiation of late fees) and at the society (assistance to the elderly). Originality/value It was concluded that empathy can be taken as the emotional motivator for companies to engage in SR practices, especially in extreme circumstances in society, as the economic and health challenges that the world is experiencing with the COVID-19 pandemic nowadays. SR practices, in turn, can foster even more empathy in organizations, mobilizing leaders and their respective groups in the creation and implementation of new practices, thus demonstrating that the relationship between empathy and SR practices is a “two-way street.” https://lnkd.in/db4xY59a #socialresponsibility #empathy #mba #pesquisa #pesquisaqualitativa

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Besides being exceptional and charismatic human beings, they're all inspiring role models for Brazilian women, according to our 'Women in Tech' research. Check it out on our website: https://bit.ly/3UJxSCP Recently, we asked young girls about their role models, with many mentioning their mothers😍. Many Brazilian women also look up to their mothers or other close figures. On top of that, 4% of non-STEM workers admire their fellow countrywoman, supermodel Gisele Bündchen, even though she’s not in tech at all 😅🙈. Why is knowing the role models important anyway? Us, too, we absolutely love Gisele who found success in her field. But it would be even better if, being asked about role models of women in tech, Brazilians would call someone like Daniella Castro, PhD from San Paolo, who created Huna that helps detect chronic diseases at early stages. Because role models enable people to decide their future, to gain perspective, and to place their hopes and beliefs correctly. They also help them see that choosing this career path is something to be proud of. Conversely, if there are not enough examples of women in tech, especially in leadership positions, there are fewer chances for little girls to consider this profession. When it comes to male role models, the picture is quite typical. Mark Zuckerberg, Elon Musk, and Steve Jobs are absolute favorites among both STEM and non-STEM respondents. In terms of female role models, first coder Ada Lovelace is admired by 11% of STEM-working women and 5% of non-STEM-working women. Grace Hopper, the first compiler developer, is appreciated by 7% of STEM workers, while game designer Carol Shaw is admired by 6% of both STEM and non-STEM workers. YouTube former CEO Susan Wojcicki is recognized by 5% of STEM women exclusively, and Wi-Fi conception inventor Hedy Lamarr by 4% of STEM workers. Moreover, there's a noticeable gap in the recognition of male and female role models. While 82% of Brazilian women can name male role models, only 64% can name female role models. This, again, highlights the need for more well-known female figures, huh! Are you from Brazil? Who is your female role model? Tag her under this post 👸💪 #AuroraTechAward #WomenInTech #FemaleFounders #TechStartups #WomenEntrepreneurs #WomenInBusiness #WomenLeaders #InnovativeWomen #WomenEmpowerment #StartupLife #FemaleCEO #Entrepreneurship #StartupFounder #WomenInLeadership #FemaleInnovation #TechCommunity #DiversityInTech #TechSavvyWomen #EmpoweringWomen #StartupOpportunity

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The traditional view of endomarketing as merely “internal promotion” falls short. Endomarketing must be treated as foundational, not transactional. Here’s why: Today, internal engagement and authenticity dictate corporate success. But, if your organization treats your employees as another set of consumers to sell to… You don’t build a culture but a marketplace. Transactions built on the phrase “what do I get?” Instead of transforming transactions into trust, loyalty, and love. Clients can sense this, too, where your employees are simply ‘there’. But not invested or present or sharing in the company’s vision. Endomarketing that is aimed at building a company-culture? That’s what you must aim for. Building foundations. Otherwise, for all your efforts, you’re just building a team of mercenaries.

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More leaders around the world are interested in becoming allies towards women and minoritized groups, and scaling up allyship within their organizations. I’m excited that my article with Tejvir Sekhon on our three-part framework for allyship has now been translated into Portuguese and published in MIT Sloan Management Review Brasil. Dear Portuguese-speaking colleagues, scholars, DEI specialists, and leaders, I'd love to hear your thoughts - https://lnkd.in/gXg3ah3g

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Legal para estudar inglês! Barack Obama talks about modern work and his new Netflix series Former President Barack Obama had a chat with LinkedIn News Editor in Chief Daniel Roth about the rapid changes taking place in the modern work landscape, following the premiere of Obama’s newest Netflix documentary series, 'Working: What We Do All Day'. They discuss the rise of the gig economy, advances in AI, the normalization of remote work, and more. 0:00 - Introduction 0:55 - The meaning of work 2:30 - Paying attention to the micro 5:00 - Value alignment in work and life 7:51 - The impact of artificial intelligence 12:00 - Career advice #linkedinnews #thisisworking

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https://lnkd.in/dREzTqPs Da igualdade à equidade: pontos breves sobre questões LGBTQI+ na saúde. From equality to equity: brief recommendations about LGBTQI+ health interventions.

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Advantage 5 of Publishing in English: Bringing minds together for greater discoveries! #academicwriting #academicvocabulary #inglesacademico #academicenglish #escritacientifica #examesdeproficiencia #inglesnavidaacademica #mestrado #doutorado #posgraduacao #publicspeaking #presentationskills

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Thanks to colleagues from Global CIO IT-Leaders Community for a cool event dedicated to the the IT market in LATAM with focus on talent attraction and management. The cool host Natalia Domashenko invited very cool experts from different countries of our region - Bernardo Manzella Marcelo Leal Marília Tosetto Roberto Marin We talked about the peculiarities of the market: starts from topic how USA creates strong competition for local companies and ending with the fact that the market itself is very active - from startups to big companies, as well as representative offices of such giants as Google and Netflix. We were able to look at the issues of working with talent from different perspective. Want to share my insights ✅ Remember that LATAM is very different and each country has its own characteristics and learn from them ✅ It is essential to learn and adapt to the local culture, learning the local language - Spanish or Portuguese - is highly recommended (helps to build relationships with coworkers) ✅ Focus on diversity is very important: companies seriously think about it ✅ Higher education is not as crucial as experience or courses, learn first and foremost from practice and practitioners ✅ Mentoring is an effective tool for adaptation ✅ Professionals in LATAM countries are very flexible and adaptable, because there are many different crises and changes, so this is their strong point (and they expect this from their colleagues). ✅ It is important to pay attention to the local legislation in each country. There is only one recommendation here - take expert advice ✅ Communication skills are very important for integration and working in a team (especially an international one) These are just some of the thoughts from the 1.5 hour talk. You can see the entire talk in full on the Global CIO community page. It was great to share my observations, hear from colleagues and exchange experiences. P.s. I was worried that I would feel like an impostor, but luckily it was very comfortable and I realized that I have already learned a lot about the region during this year.

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Leveraging ONA to unlock the full potential of an organization's hidden talent. Francisco Marin and Cognitive Talent Solutions showcase Sorocaba Refrescos, a Coca-Cola manufacturer in Brazil, used Organizational Network Analysis (ONA) and talent mapping to identify and nurture internal talent among 193 key employees. This approach improved the leadership pipeline, increased visibility into employee interactions, and enhanced organizational effectiveness, demonstrating the power of advanced analytics for sustainable growth. Check out more in the last edition of the Social Capital Compendium https://lnkd.in/g_k5TZRf #socialcapital #peopleanalytics #futureofwork #hybridwork #organizationalnetworkanalysis #socialcapitalcompenduim

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🇺🇲 🇬🇧 I'm happy to announce the launch of a new course! English Fluency: Improve Your Comprehension & Pronunciation This course is brought to you in collaboration with two distinguished experts in the field: Dr. Paulo Andrade and Professor Marcus Vinicius. Tailored to enhance your communication skills, this course will help you engage confidently with the global tech community and access opportunities that can transform your career. What's in it for you? - 30 Hours of Exclusive Content: Enjoy a diverse range of articles voiced in both British and American accents. - Interactive Practice Tests: Assess your progress with tests designed to reflect real-life communication scenarios. Join us and transform the way you communicate in English!

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