TBWA\Belgium

NEW WORK \ For the best food of the year, you go to the best supermarket. Because there the food is simply so irresistible, that it’s hard to take your eyes from it. Delhaize Belgium makes your holidays irresistible, so TBWA made the campaign irresistible. With a little help from Eric Carmen’s ‘Hungry Eyes’. #newwork #newcampaign #tbwabelgium

🎤Last week at TBWA Belgium, we gathered for our Campus event to delve into the complexities of behavioral change. In a world where 97% of our actions are unconscious, marketeers have a role to play beyond the rational, but through emotionality and creativity.   We were privileged to have insightful contributions from Aude Mayence from Delhaize Belgium, Ruth Degraeve from VRT and Bart Vandecruys from WHYFIVE, alongside our strategist Laora Mastari (she/her), who brought cases from various industries with simple tactics to inspire behavioral change. Here are the key takeaways from this vibrant discussion among a room full of marketing leaders: 1. To solve consumer problems, offer solutions that feel helpful without being patronising. Keep it simple, empathetic and tailor solutions to your audience. 2. People crave meaningful involvement, so make your consumer part of the solution or even just the conversation. 3. To obtaining behavioral change, it’s crucial to truly understand people's underlying fears and motivations. This demands using data wisely by blending it with human insights.  4. In order to create a real connection with your consumer, make your brand a natural part of people's lives by adapting to their true needs and contexts. 5. Ensure a long-term impact on behavior by recognizing different adoption speeds among your audiences. Balance innovative ideas with simplicity and tailor your approach to different groups. At TBWA, we are dedicated to exploring and nurturing the conversations that matter most to our clients. Stay tuned for more insights from Campus! 🚀 #Marketing #BehaviorChange #Insights #TBWA #Belgium ⠀  

Our new campaign for The National Lottery turns a corporate message into a heartfelt narrative. Featuring Maxuella Lisowa-Mbaka, Lander Gyselinck, and Loena Hendrickx, it shows how winners share their luck by supporting others' dreams. Stunning visuals and a powerful message remind us: you never win alone. Our emotional TVC and social assets take you on a journey through their personal wins—and the people behind them. With stunning visuals and a powerful message, this campaign reminds us: you never win alone. Discover all the assets via: http://prez.ly/kFUc http://prez.ly/EEUc

Imagine a full day at the movies—only this time, it’s all about the world’s most brilliant ads. Last month, we went on an advertising safari and saw some real Cannes Lions. 🦁✨ At our fifth annual Summercamp, we invited clients and colleagues to dive into the best of advertising. Our TBWA scouts returned from Cannes, ready to share the industry’s top campaigns and spark new ideas. Curious about the highlights? Check out the video below to see what left a lasting impression on our team! 👇 #canneslions #advertising #creativity

Full circle moment last week: hosting the Masters in Marketing from Vlerick Business School at TBWA\Belgium, sharing my early experiences from the creative industry. It’s exciting to see the new ‘Creative Strategy, Trendwatching & Customer Insight Generation’ course take shape in the curriculum. Huge thanks to Frank Goedertier & Sofie Verstreken for trusting me to bring the agency energy to the group. Watching them dive into a real creative brief was special —as I now understand that every future marketer will benefit from tapping into the power of creativity. A big appreciation to Kristof Janssens, Jeroen Bostoen, and Laora Mastari (she/her) for sharing your knowledge & insights. Godspeed to the Class of ‘25! You’ve got this.

3+1, A WINNING STREAK! The Effie Belgium Awards matter to us because they showcase the tangible results of our work. We’re incredibly proud to have brought home all of our nominations at the 2024 Effie Awards! A big thank you to our clients for their trust and collaboration—together, we’re making real impact. 🥉 Eurodreams – Inspiring Belgians to dream big with The National Lottery 🥉 Génération Débrouille – Generatie Plantrekkers with BASE (Telenet Group) 🥈 From Trouble to Trust – Navigating the energy crisis with ENGIE Belgium And a shoutout to our colleagues at VOLTAGE Brussels for their win: 🥉 The Car of Your Life with Volkswagen Belgium Huge congratulations to everyone involved for these outstanding achievements. Amazing work, everyone! 🚀 #EffieAwards #Advertising #TBWABelgium

Proud! Keep an eye out on October 3rd 👀🏆 #EffieAwards

Our Chief Creative Officers went to Cannes, so you didn’t have to.   Summer might be winding down, but we're here to keep the sunshine alive with our fifth edition of Summercamp, happening next week Tuesday. It's a chance for our colleagues and clients to soak in the best Cannes Lions International Festival of Creativity campaigns, handpicked by our talented team.   To get you warmed up, we sat down with Chief Creative Officers Jeroen Bostoen and Kristof Janssens to hear their standout moments from Cannes. Dive into their insights in the article down below. 👇 #Advertising #Creativity #CannesLions

NEW WORK \ The Oasis comeback? Must have something to do with Nissan’s wonderwall… 👀 We celebrated Nissan Motor Corporation’s new positioning “Defy Ordinary” with an extraordinary social campaign for the latest Nissan Qashqai. Finding parking space in Antwerp drove us up the wall, so we used the actual wall in the Central Station instead.  In Amsterdam, we made waves by escaping a traffic jam 🌊 #DefyOrdinary #NewWork #CGI