IAB Europe

Privacy, data, and premium inventory—Magnite’s approach to CTV is about making Retail Media work for the people behind the screens. Gretchen Bobroff, Head of Retail Media at Magnite, explains how their tech allows retailers to use first-party data to reach audiences more precisely, without sacrificing ease of use. With integrations that fit into existing workflows, Magnite helps retailers deliver personalised ads at scale:https://lnkd.in/gcumQdAu

Join us at the next International Knowledge Exchange taking place on November 19th, from 15:00 - 16:30 CET. Register for the Zoom Webinar here: https://bit.ly/3UPurLq The event is completely free, so feel free to circulate the invite to colleagues and contacts.  Our Industry Development & Insights Director, Marie-Clare Puffett, will kick off the first session, “The Evolving Retail Media Landscape.” The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets during twice-yearly programmed events. Curated by the teams at CIMM, egta, European Association of Communications Agencies (EACA), IAB Europe and WFA, the Exchange will help to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace.

🚨 The EU institutions have started to negotiate on the GDPR Procedural Regulation 🚨 What is this about? The draft law is a key initiative focused on improving the processes and consistency of #GDPR enforcement across the EU. What are we doing? At IAB Europe, we’re actively engaging with policymakers to ensure that these new rules enhance data protection mechanisms without adding unnecessary burdens on businesses. Our priorities include: 🔎Early Resolution Mechanisms and Complaint Admissibility: Streamlined processes are essential for speeding up complaint resolutions and reducing the administrative delays that contribute to significant backlogs. 🔎One-Stop-Shop Mechanism: It’s crucial to uphold this mechanism for a consistent application of GDPR rules across all jurisdictions, which avoids contradictory rulings and supports cross-border compliance. 🔎Business Information Confidentiality: Protecting confidentiality is vital to prevent media leaks and maintain the independence of supervisory authorities. 🔎Right to Be Heard: Ensuring a uniform application of this right across Europe will help prevent legal uncertainty and give parties under investigation a fair opportunity to share their views. You can access our full paper, outlining significant concerns regarding the European Parliament's and European Council's positions on the draft law: https://bit.ly/3USPuwJ

Time to embrace sustainability everywhere - in advertising too! With IAB Academy’s Environmental Sustainability course, you’ll dive into practical ways to cut emissions, improve supply chains, and make your advertising practices eco-friendlier. Gain insights into GHG emissions, carbon accounting, and the entire ad life cycle—from data centers to end-user devices. This course is designed for professionals who want to make their work impactful, practical, and aligned with global climate goals: https://lnkd.in/eEV2j_MV

🎙️Without solid measurement standards, retail media’s growth potential could hit a wall. In our latest podcast episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Bianca Hall, Senior Insight Director at SMG, to delve into why standardisation matters. They discuss the real-world challenges that #RetailMediaNetworks and buyers face daily, such as how to implement consistent metrics and what tools can help move things forward. The conversation discusses the practical steps to keep retail media effective and credible. If measurement is on your radar, this discussion offers some valuable insights: https://lnkd.in/erhTANtp

[Watch on Demand] IAB Europe’s Great Debate: Retail Media H2 2024! Missed our latest event? No problem! We brought together industry leaders for an in-depth discussion on the fast-evolving landscape of Retail Media. From the innovation drivers behind Retail Media 3.0 to the buy-side’s take on campaign effectiveness, here’s your chance to dive in. 📌 Panel on Retail Media Networks, moderated by Maria Kristalinskaya, with leaders from Ahold Delhaize, Flywheel, SMG, and more, discussing omnichannel trends and strategies to connect with consumers seamlessly. 📌 Standardisation Discussion, led by Yara Daher, featuring experts from Equativ, GroupM EMEA, Alliance Digitale France, and Douglas, covering the path to measurement standards across Europe. 📌 Buy-Side Perspectives, moderated by Jason Wescott, with insights from Kenshoo Skai, Schwarz Media, and WFA on navigating fragmentation and maximising Retail Media’s potential. Each session is now available on demand: https://lnkd.in/ez7CQ8RH

Learn valuable solutions, be inspired and meet the leaders in the Digital Marketing world at #DMWF Europe on 26-27th November at RAI Amsterdam! For 2024, the event brings you 10 brand new and improved conference tracks, 60+ innovative exhibitors and sponsors, 100+ inspiring speakers, 1500+ attendees and so much more! Last chance to book your pass with code IAB30 for an exclusive 30% discount! https://lnkd.in/dsRcD4BC

Reflecting on an inspiring session we had at the Great Debate on 16th October—industry experts discussed where trust and transparency in digital advertising are headed for 2024 and beyond. With AI-driven advancements, sustainable practices, and new channels coming into play, we need these insightful conversations now more than ever. Big thanks to Estelle Reale, Benjamin Masse, Lucy Hall, Programmatic Business Director, Zenith, Sebastian Grantz, and Simon Halstead! Rewatch the sessions here: https://lnkd.in/eRfx_Xgp

🌟 That's a wrap on IAB Europe's Virtual Programmatic Day H2 2024! 🎉 Broadcasting live from Berlin and streamed online, we brought together industry leaders from across the programmatic world to share insights, explore the latest trends, and address the evolving landscape of programmatic trading in Europe. From consumer privacy insights to the future of personalisation in a post-cookie world, our agenda covered the most pressing topics shaping the industry today. 🚀 Thought-provoking panels and Q&As tackled issues like Made-For-Advertising websites and industry readiness for new addressability solutions—all featuring experts from companies like Microsoft, Rakuten Advertising, Adform, and many more. Thank you all for attending, panels will be available for rewatching on our website very soon!

⏰ Two Hours to Go! Join Our Virtual Programmatic Day (VPD) H2 2024 ⏰ Don’t miss out on the largest programmatic event of the year—live from Verve's Berlin office. 🌍 Expect deep dives into the latest trends, insights from exclusive research, and discussions shaping the future of programmatic trading in Europe. Our star line-up of experts includes: Wayne Tassie, DoubleVerify Gregor Fellner, Rakuten Advertising Xavier Llerena, FreeWheel Stefanie Scognamiglio, Microsoft Sylwia Iwanejko-Sajewska, Decentriq Filippo Gramigna, Onetag Alexander Weißenfels, Adform Gaylord Zach, Verve Jana Moran, Utiq Eze Uchegbulam, GroupM Jan Philipp Hinrichs, IAS Daria Oshry, Online Media Solutions Margarita Antciburova, DoubleVerify Leonhard Sauer Pete Danks, Magnite Andrew Heald, Index Exchange Nadeem Qureshi GmbH Samir Chabab, Ogury Sara Sihelik, Quantcast 👉 Secure your place before it’s too late! https://lnkd.in/eQ8X5qCN