FEDMA

📣 We look forward to taking part in the second annual event for digital publishing and news media professionals next week (18-22 November) #PubTech2024 is 5 days, 5 sessions, 12 experts 🔵 Our Director General Robin de Wouters will speak on Day 5 on "Gaining a Competitive Advantage through First-Party #Data", along with Rebecca Ruane, Head of Reader Revenue Insight, The Guardian & Sofia Victoria Delgado, Audience Growth Editor, Metro.co.uk 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐨𝐫 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐞𝐯𝐞𝐧𝐭! 🔗 https://lnkd.in/gYD7fiyF

📢 Join our #Webinar tomorrow 13 November from 14-15 CET on #AI in #Data-Driven #Marketing Our distinguished speakers will discuss how businesses are leveraging AI to revolutionize marketing strategies. Discover the tangible results achieved, explore the challenges they face, and learn about future opportunities with industry experts Register now 👇

The European Advertising Standards Alliance (EASA) is looking for a new Director General to be based in #Brussels. This is not only a fabulous career opportunity, but a chance to work with a fantastic team with supportive members and in a thriving industry EASA is a very special network committed to the highest standards in #advertising self-regulation. Interested or know anyone who might be? Have a look and share away 👇

#Webinar on #AI in #Data-Driven #Marketing 📢 Join us on Wednesday 13 Nov from 14:00 CET to discuss how businesses are leveraging AI to revolutionize marketing strategies. Discover the tangible results achieved, explore the challenges they face, and learn about future opportunities with industry experts - Sue MacLure, Director of Data at CACI Ltd - Asli YILDIZ , LLM, Global VP Data #Privacy at S4 Capital Group - François-Xavier Bois, Founder & Director at Kernix  Moderated by our very own Director of Public Affairs Enrico Girotto Register now 👇

🤝 In a #JointStatement alongside 14 leading European and national trade associations, FEDMA urges the European Data Protection Board to adopt a balanced and pragmatic interpretation of the #GDPR to foster the growth and deployment of #AI "made in Europe" As highlighted in “The future of European competitiveness” (#Draghi report), the interplay between the enforcement of the GDPR and the #AIAct is a source of uncertainty that could hinder the growth of AI in #Europe and undermine its aspirations to lead in AI innovation. 👉 Full statement here https://lnkd.in/dhza-eZa Signatories: Adigital, AFNUM, Allied For Startups, Association des Services Internet Communautaires (ASIC), eco – Association of the Internet Industry, CCIA Europe, DOT Europe , EuroISPA, Information Technology Industry Council (ITI), NLdigital, SAPIE - Slovak Alliance for Innovation Economy, Startup Cyprus, Startup Hungary & Technology Ireland

#Breaking ⚡ The UK Government has tabled the much-anticipated #Data Use and Access Bill, which is designed to promote growth, improve public services and make people’s lives easier The bill tackles many issues and priorities of the DMA (Data & Marketing Association) UK and its members, with the DMA CEO Chris Combemale saying “The DMA has long been committed to fighting for essential reforms in data protection legislation and skills that are essential to our members, their customers, their teams and the economy, and we are pleased that the new Bill puts technology and data protection at the heart of the economy.” More below

Thank you The MarTech Summit for featuring our Director of Public Affairs Enrico Girotto, who explains the challenges future of #DataProtection in #Data-Driven #Marketing Marketers must go beyond legal requirements and adopt ethical practices to ensure trustworthy customer relationships and stay ahead in the data-driven landscape #Martech #Compliance #AI

📢 "We are in an era of change or in a change of era" 📢 "When done right, digital advertising does not collide with data protection" 📢 "An ad without trust is just noise" 📢 "Responsible advertising is the only future of advertising"   ➡️ These are some of the most iconic quotes of the 2024 European Interactive Digital Advertising Alliance Summit that took place yesterday at the beautiful Royal Horseguards hotel in London   Criteo is super proud to sponsor the EDAA Summit and to support the Advanced Advertising Transparency Program providing greater transparency, choice and controls to consumers! Thanks again to the EDAA team, David Barron and all speakers Angela Mills Wade, Mathilde Fiquet Robin de Wouters Enrico Girotto Ionel Năftănăilă Stephen Almond Ninon Vagner Elena Turtureanu Konrad Shek Guy Parker Conor Murray Luigi Mastria, CIPP/US, CISSP Peter Kosmala John Bowman Leigh Parsons Freund

Can marketers deliver better outcomes while prioritizing sustainability, growth and culture? Our President & CEO, Leigh Parsons Freund, joined Compliant's Jamie Barnard and FEDMA's Enrico Girotto on the panel titled "The Future of Marketing: Balancing Profit, Purpose, and Ethics" at the edaa Summit in London today to answer this and many other future-centric question. Thanks for the opportunity to be part of this important discussion 👏 ! #EDAASummit2024

There is a misconception that digital #advertising always collides with data protection regulation But done right, that's not the case Stephen Almond from the Information Commissioner's Office at #EDAASummit2024 European Interactive Digital Advertising Alliance