Looking for an edge with your Q4 campaigns? This research report, based on a survey of 2,000 US consumers age 16+ and conducted in partnership with GWI, provides valuable insights into the evolving landscape of holiday shopping—giving you a strategic advantage when planning and fine-tuning your advertising efforts for the 2024 holiday season.
Insights include:
- Anticipated Spending and Budget Trends: Most shoppers anticipate they’ll be maintaining or slightly increasing their spending compared to 2023.
- Shifting Shopping Timelines: Holiday shopping continues to start earlier and earlier, with many consumers now planning to start their holiday shopping before September even arrives.
- Online Shopping on the Rise: With the convenience and accessibility of e-commerce platforms, more and more people are choosing to shop online for their holiday needs.
- The Influence of Social Commerce: Although the majority of holiday shoppers are unlikely to purchase gifts directly through social media, there is a notable increase in interest—especially among Gen Z and millennials.
And that's just the start. Want access to all the insights, numbers, and forecasts for this year's holiday season? Download your copy of the report today.
