Fogg Behavior ModelHow Behavior WorksThe Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. Here is the simplest form of the Fogg Behavior Model: B=MAPThe simplest explanation“Behavior happens when Motivation, Ability, and a Prompt come together at the same time. When a behavior does not occur, at least one of
