Retail & Consumer Goods
Overview

Digital Commerce Solutions on AWS

Use AWS cloud and artificial intelligence solutions to deliver engaging, secure shopping experiences across digital channels, increasing conversions and profitability.
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Benefits
Retail
Consumer Goods
Customers
Key Partners
Amazon Services

Benefits

Create flexible, agile, secure, and scalable digital and omnichannel experiences that help increase order accuracy and reduce order lead time using composable commerce solutions on AWS.
Help consumers find and buy the right products with AI-powered product descriptions and images, personalized recommendations, and digital shopping assistants.
Leverage video, 3D commerce, augmented reality (AR), and virtual try-on technology to improve customer experiences, increase sales, and reduce returns.

Retail use cases

Build flexible, agile, and scalable digital commerce hubs by seamlessly integrating specialized components from multiple vendors.

Create compelling product descriptions and images quickly using generative AI and Product Content Generation solutions on AWS.

Easily create 3D product previews and virtual stores, helping retailers increase sales while decreasing returns.

Combat fraud using the latest technologies while maintaining high customer-service levels.

Leading Cloud Innovators: Amazon.com on AWS

Amazon.com migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent. The company leverages Amazon DynamoDB to scale Prime Video and Amazon SageMaker to identify misplaced inventory.

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Customer stories

Mercado Libre improves time to market with AWS cloud services

Mercado Libre, the largest e-commerce ecosystem in Latin America, registered 40 purchases per second in the first quarter of 2023, with 53% of shipments made within 24 hours.

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Mercado Libre

L’Oréal elevates the D2C experience with Valtech and VTEX on AWS

L’Oréal Kérastase used AWS Partner, Valtech, to integrate the VTEX ecommerce platform with Sitecore to create a single, simplified ecommerce experience for its customers in just 10 weeks.

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L’Oréal

Zalando enhances customer experience using Amazon CloudFront

Zalando, an online fashion and lifestyle business based in Germany, migrated its media management solution to Amazon CloudFront. Now it handles 100k transactions per second on average, improving the customer exprience. 

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Zalando

Stanley Black & Decker boosts sales performance with ecommerce platform

Stanley Black & Decker leveraged VTEX Commerce Cloud to build a headless B2B commerce platform that provided up-to-date customer insights and improved sales efficiency.

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Stanley Black & Decker

Pivotree

Pivotree is a leader in frictionless commerce with expertise in digital commerce, data management, and supply chain solutions.

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Pivotree

Consumer goods use cases

Attract new shoppers and drive direct sales through integrated ecommerce systems with Direct-to-Consumer ecommerce solutions from AWS Partners.

Add business-to-business (B2B) commerce functionality to your websites, opening new revenue streams.

Boost engagement and drive sales by seamlessly blending entertainment and shopping with video commerce solutions on AWS.

Help consumers quickly and easily discover products with improved text and visual searches using solutions powered by AWS.

Key partners

Retail partners

Consumer goods partners

Amazon services

With AWS, it's also easy to integrate other offerings from Amazon that are designed to help retail and consumer goods customers deliver frictionless shopping experiences online or in store.

Buy with Prime

Grow your ecommerce website by offering Prime shopping benefits—including fast, free delivery and a trusted checkout—as well as Reviews from Amazon, and more.

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Amazon Multi-Channel Fulfillment

Give your customers the Amazon fulfillment experience across all your ecommerce channels.

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Guidance for Customer Data Platform on AWS

Build a customer data platform with data from a broad range of sources, including contact centers, email, web and mobile entries, PO transactions, and CRM systems.

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